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Silver Fern Brand

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Active
Days running
146 days
Funnel score
71/100
Page speed
64/100

The ad

Silver Fern Brand ad creative

Are you anxious to finally address your constant diarrhea/loose stool issues once and for all? It's a really miserable way to live.⁠ ⁠ Have we helped thousands of people just like you? 👍🏼Is it overly complicated? Surprisingly, no.⁠ ⁠ You may find that high doses of immunoglobulins are the answer. Immunoglobulins are antibodies, we are specifically talking about oral antibodies you can consume. This approach is very effective except for those with certain types of bile acid malabsorption. ⁠ ⁠ Why does it work? Immunoglobulins soak up all the garbage in the gut associated with IBS, SIBO, etc. They soak up everything from candida and mycotoxins to C. diff and h. pylori. This is supported by research and we've seen firsthand how it's helped many.⁠ ⁠ Immunoglobulins:⁠ ⬇️ decrease immune activation⁠ ⬇️ decrease inflammatory processes⁠ 💪🏼 strengthen the gut barrier⁠ 🧽 soak up pathogens more effectively than anything else we have found⁠ ⁠ We have found that pairing immunoglobulins with frequency-activated nano ag4o4 is a killer combo. This combination is extremely effective at uprooting the bad stuff in the gut. It has an effective "smash and grab" relationship that works wonders for causes of bad diarrhea. It is also an amazing way to clean up the gut in general. ⁠ ⁠ Obviously, this is a complex subject, not resolved in one quick post. But immunoglobulins absolutely do help with diarrhea/loose stools. ⁠ ⁠ Comment DIARRHEA and we'll send you the plan that works really well for the vast majority of people. Let's get you back to living a normal life!⁠ ⁠ #silverfernbrand #guthealth #healyourgut #supplementsthatwork #IBS #SIBO #diarrhea #loosestools #immunoglobulins #anitbodies #cleanse #detox

Silver Fern Brand

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Angle: Problem-solution with scientific credibilityHook: Pain point acknowledgmentFormat: Carousel

The funnel behind it

Silver Fern Brand landing page

Offer: Diarrhea Plus Kit - Relief from Diarrhea or Loose Stools containing 1 bottle Reflux - Mucosal Support and 2 bottles Cleanse Daily Gut Detox for $147.00 with free shipping on orders over $49

71/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does several things well: it has a clear, benefit-driven headline that directly addresses the pain point, comprehensive product descriptions with detailed explanations of how each component works, strong social proof with "100K+ improving their gut health," and transparent pricing with free shipping incentive. However, it falls short in mobile optimization (the page appears to have layout issues on smaller screens based on the image slices), page speed is moderate at 64, and the CTA button could be more prominent or action-oriented. The message match between the ad (emphasizing immunoglobulins and the "smash and grab" combo) and the landing page is good but could be stronger—the page focuses more on the full kit benefits rather than the specific immunoglobulin mechanism highlighted in the ad. Trust is solid with detailed product information and dosing instructions, but lacks third-party certifications or expert endorsements visible on this page.

What this funnel does right. Steal these.

  • Trust signals: The page builds trust through detailed product descriptions, clear dosing instructions, ingredient transparency with supplement facts labels, and a disclaimer about FDA evaluation, though it lacks visible third-party certifications or expert endorsements.
  • Headline: The headline 'Diarrhea Plus Kit - Relief from Diarrhea or Loose Stools' is direct, benefit-focused, and immediately communicates the solution to the target pain point.
  • Offer clarity: The kit contents are clearly listed (1 Reflux, 2 Cleanse bottles), price is prominent at $147.00, and free shipping threshold is stated, though the specific benefits of each product could be more concisely summarized upfront.
  • Call to action: The 'ADD TO CART' button is green and visible, but it's a standard e-commerce CTA rather than a compelling action-oriented button that creates urgency or emphasizes the benefit.
  • Social proof: The page displays a badge showing '100K+ improving their gut health' which is strong social proof, though it lacks customer testimonials, reviews, or case studies visible in these sections.
  • Message match: The ad emphasizes immunoglobulins and the 'smash and grab' combo with nano ag4o4, while the landing page focuses on the complete kit benefits; there's alignment on the diarrhea solution but the specific mechanism highlighted in the ad isn't prominently featured.

Full breakdown

Call to action7/10

The 'ADD TO CART' button is green and visible, but it's a standard e-commerce CTA rather than a compelling action-oriented button that creates urgency or emphasizes the benefit.

Page speed6/10

PageSpeed score of 64 indicates moderate performance; the page loads but could be faster, which impacts user experience and conversion rates.

Trust signals8/10

The page builds trust through detailed product descriptions, clear dosing instructions, ingredient transparency with supplement facts labels, and a disclaimer about FDA evaluation, though it lacks visible third-party certifications or expert endorsements.

Mobile experience6/10

The page layout appears to have some responsiveness issues based on the image slices, with product images and text potentially not optimizing well for smaller screens.

Headline8/10

The headline 'Diarrhea Plus Kit - Relief from Diarrhea or Loose Stools' is direct, benefit-focused, and immediately communicates the solution to the target pain point.

Social proof7/10

The page displays a badge showing '100K+ improving their gut health' which is strong social proof, though it lacks customer testimonials, reviews, or case studies visible in these sections.

Message match7/10

The ad emphasizes immunoglobulins and the 'smash and grab' combo with nano ag4o4, while the landing page focuses on the complete kit benefits; there's alignment on the diarrhea solution but the specific mechanism highlighted in the ad isn't prominently featured.

Offer clarity8/10

The kit contents are clearly listed (1 Reflux, 2 Cleanse bottles), price is prominent at $147.00, and free shipping threshold is stated, though the specific benefits of each product could be more concisely summarized upfront.

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