BarkBox
Facebook · Instagram · Audience Network · Image
The ad
Free bed? More like free throne. Get a FREE outdoor dog bed when you subscribe to BarkBox.
Free Outdoor Dog Bed
Sign upThe funnel behind it
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this funnel does right. Steal these.
- Call to action9/10
- Page speed9/10
- Offer clarity9/10
- Trust signals8/10
- Mobile experience8/10
- Headline8/10
- Social proof8/10
- Message match7/10
Full breakdown
Call to action
9/10Multiple CTAs present: prominent 'Sign Me Up!' button in the new subscriber section, and a large turquoise 'Get BarkBox' button at the bottom of the page.
- Large turquoise 'Get BarkBox' button at bottom is highly visible and action-oriented
- 'Sign Me Up!' button in the blue subscriber section is bold and contrasting
- CTAs use action verbs and are positioned after value propositions
Page speed
9/10PageSpeed score of 9 converts to approximately 9 on the 0-10 scale, indicating excellent loading performance.
- PageSpeed score of 9 indicates fast load times
- Images appear optimized and load efficiently
- Page structure supports quick rendering
Trust signals
8/10Trust is established through multiple signals: 8 million customer base, 5-star ratings, real customer reviews with photos, clear product details, and visible security/payment badges at footer.
- 8 million dogs claim with 5-star rating establishes scale and satisfaction
- 'Real Dogs. Real Reviews.' section with customer photos and testimonials
- Payment method badges visible at bottom (American Express, Apple Pay, Discover, Google Pay, etc.)
- No visible security badges (SSL, trust seals) in the main content area
- Limited information about company background or credentials in visible sections
Mobile experience
8/10Page appears well-optimized for mobile with stacked layout, readable text sizes, and appropriately sized images and buttons.
- Text is large and readable on mobile viewport
- Images are responsive and properly scaled
- Buttons and CTAs appear to be appropriately sized for touch interaction
- Some sections with side-by-side content may require horizontal scrolling on very small screens
Headline
8/10Main headline 'Dog Joy Delivered Every Month' is compelling and benefit-focused, though it emphasizes the subscription service rather than leading with the free bed offer.
- 'Dog Joy Delivered Every Month' is large, bold, and emotionally resonant
- 5-star rating and '8 MILLION DOGS' social proof appears directly above headline
- Clear value proposition in subheading about 2 toys and 2 bags of treats
- Headline doesn't directly mention the free bed offer that drove the click
- Focuses on subscription benefits rather than the specific promotional incentive
Social proof
8/10Multiple forms of social proof present: 8 million dogs claim, 5-star ratings, customer testimonials with photos, and real dog reviews section.
- 'TRUSTED BY OVER 8 MILLION DOGS AND THEIR PEOPLE' statement with 5-star rating near top
- 'Real Dogs. Real Reviews.' section with customer photos and testimonials (Michelle W. quote visible)
- Customer review quotes with names and star ratings throughout page
- Review section appears relatively far down the page (below the fold)
- Limited number of visible testimonials in the screenshot
Message match
7/10The ad promises a 'FREE outdoor dog bed' but the page emphasizes the monthly subscription service with the bed as part of the new subscriber offer, creating slight misalignment.
- Free bed offer is clearly visible and prominent in multiple sections
- Page does deliver on the free bed promise for new subscribers
- Visual of the actual bed product shown in the blue section
- Ad focuses on 'free bed' but page leads with 'Dog Joy Delivered Every Month' subscription messaging
- The bed is positioned as a bonus to the subscription rather than the primary offer
- Ad says 'free throne' (humorous) but page uses more straightforward product language
Offer clarity
9/10The free dog bed offer is prominently displayed in the green banner at top and repeated in the blue 'NEW SUBSCRIBERS ONLY' section with clear details about what's included.
- Green banner at top clearly states 'FREE DOG BED WITH 1ST ORDER + FREE CHEWS FOR A YEAR'
- Blue section shows 'Toys, Toys & A Bonus Bed' with visual of the actual bed product
- Specific details listed: 'Choose your dog bed style & color', 'Removable, machine-washable cover', 'Water-resistant'
More ads from BarkBox
View all →
Your own page
You just read somebody else's funnel. What does yours score?
The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.