ILIA Beauty
Facebook · Instagram · Messenger · Video
The ad
The Grammy-nominated band—feat. Skin Tint. Meet Haim’s supporting act for makeup + skincare + SPF.
HAIM x Skin Tint
Shop nowThe funnel behind it
Offer: Sign in or create an account to enjoy FREE standard shipping on all orders.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page is a sign-in/account creation screen that completely mismatches the ad's intent to shop a specific HAIM x Skin Tint product. The user lands on a login wall rather than the product page, creating immediate friction. The page does offer a clear value proposition (free standard shipping) and has functional form fields and CTAs, but the fundamental problem is that it blocks access to the advertised product without explaining why the user needs to sign in first. For a cold traffic ad, this is a critical conversion killer—users expect to land on the product, not a login screen.
What this funnel does right. Steal these.
- Call to action8/10
- Mobile experience8/10
- Offer clarity7/10
Where it's weak
- Social proof0/10
- Message match1/10
- Headline3/10
Full breakdown
Call to action
8/10The primary CTA button is large, high-contrast black, and clearly labeled 'Sign In'; a secondary CTA 'Create Account' is also prominent.
- Large, full-width black button with strong contrast
- Clear, action-oriented text ('Sign In')
- Secondary CTA ('Create Account') is also visible and accessible
- CTA does not advance the user toward the advertised product
Page speed
6/10PageSpeed score of 59 converts to approximately 5.9 on a 0-10 scale, indicating below-average performance.
- PageSpeed score of 59 is below the 70+ threshold for good performance
- Likely slow load times for users on mobile or slower connections
Trust signals
6/10The page includes legal links (Terms of Use, Privacy Policy) and a checkbox for 'Keep me signed in,' but lacks visual trust signals like security badges or brand reassurance.
- Links to Terms of Use and Privacy Policy are present
- Sephora branding is visible (implied by URL and context)
- 'Keep me signed in' checkbox shows account security awareness
- No visible security badges or SSL indicators
- No customer testimonials or trust signals
- Forcing login before product access may reduce trust for new users
Mobile experience
8/10The layout is clean, single-column, and optimized for mobile viewing with appropriately sized touch targets.
- Full-width input fields and buttons sized for mobile interaction
- Vertical stacking of elements is mobile-friendly
- Close button (X) is accessible in top-right corner
- Large amount of white space below the fold may suggest incomplete rendering
Headline
3/10The headline 'Sign In' is functional but generic and does not connect to the ad's promise of a HAIM x Skin Tint product.
- Clear and direct about the page's primary action
- No connection to the advertised product or brand
- Does not reinforce the value proposition from the ad
- Misses opportunity to bridge ad-to-page messaging
Social proof
0/10No social proof elements are visible on this page—no reviews, ratings, testimonials, or user counts.
- No customer reviews or ratings
- No testimonials or user testimonials
- No trust badges or social signals
Message match
1/10The ad promises a HAIM x Skin Tint product shopping experience; the page is a generic sign-in screen with no product information, imagery, or brand messaging.
- No mention of HAIM, Skin Tint, or the advertised product
- No product imagery or branding visible
- User lands on login wall instead of product page
Offer clarity
7/10The free standard shipping offer is clearly stated in the headline, but it's not the offer the ad promised (the HAIM x Skin Tint product).
- Free standard shipping benefit is explicitly called out in bold
- Applies to all orders, no hidden conditions
- The actual product offer from the ad is completely absent
- No mention of HAIM, Skin Tint, or any product details
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Your own page
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.