Funnelens

Our Place vs Parachute: how two home advertisers run Facebook ads

A real side-by-side from the ads both brands are verified running right now: Our Place with 20 live ads (longest 124 days) against Parachute with 15 (longest 20 days). Every number below comes from the tracked ads, linked underneath.

MetricOur PlaceParachute
Live ads tracked2015
Longest-running ad124 days20 days
Median days running92 days6 days
Dominant formatVIDEO (10/20)VIDEO (11/15)
Most-used CTA"Shop now" (20x)"Shop now" (10x)
Landing domainsfromourplace.com, fromourplace.ca, go.shopmy.usparachutehome.com

Our Place's longest-running ads

All Our Place ads →

Parachute's longest-running ads

All Parachute ads →
20dVIDEO

Anyone who claims linen sheets are scratchy has simply chosen the wrong linen. Good linen bedding softens with age, wear and, in my house, a little tough love. So if you’ve been wondering how to soften linen sheets, the answer is often simply to use them. And yes, linen wrinkles. It’s a natural fibre. You have wrinkles too, and nobody’s asking you to leave the bed. For my US followers asking for a bed linen recommendation, this is @parachutehome in Pebble and Warm Grey, finished with the Natural Linen Blanket. Soft, relaxed and allowed to wrinkle in peace. Also, no diagonal blankets. We’ve discussed this. #ParachutePartner

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17dVIDEO

Anyone who claims linen sheets are scratchy has simply chosen the wrong linen. Good linen bedding softens with age, wear and, in my house, a little tough love. So if you’ve been wondering how to soften linen sheets, the answer is often simply to use them. And yes, linen wrinkles. It’s a natural fibre. You have wrinkles too, and nobody’s asking you to leave the bed. For my US followers asking for a bed linen recommendation, this is @parachutehome in Pebble and Warm Grey, finished with the Natural Linen Blanket. Soft, relaxed and allowed to wrinkle in peace. Also, no diagonal blankets. We’ve discussed this. #ParachutePartner

funnel score
17dVIDEO

Anyone who claims linen sheets are scratchy has simply chosen the wrong linen. Good linen bedding softens with age, wear and, in my house, a little tough love. So if you’ve been wondering how to soften linen sheets, the answer is often simply to use them. And yes, linen wrinkles. It’s a natural fibre. You have wrinkles too, and nobody’s asking you to leave the bed. For my US followers asking for a bed linen recommendation, this is @parachutehome in Pebble and Warm Grey, finished with the Natural Linen Blanket. Soft, relaxed and allowed to wrinkle in peace. Also, no diagonal blankets. We’ve discussed this. #ParachutePartner

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13dVIDEO

Finally, Neck Support

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11dIMAGE

End of Season Sale

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11dIMAGE

New Markdowns

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