What's working in fitness ads in 2026
Formats, longevity, and calls to action that are working in fitness Facebook ads in 2026, derived from 398 verified live ads. Every pattern links to the real ads behind it.
Video carries fitness: 237 of 398 live ads are video
237 video vs 147 image ads among the fitness ads we verify as running. The longest-running video ads right now:
132 ads have run 90+ days, 8 over a year
Longevity is the strongest working signal we track: an advertiser keeps paying only for ads that convert. The current longest runners in fitness:
The calls to action that repeat: "Shop now", "Learn more", "See details"
CTA buttons used most across live fitness ads, with the longest-running ad behind each:
Behind the ads: 155 captured funnels, average funnel score 61/100
For these fitness ads we captured the landing page and scored it on the 8-point CRO checklist:
Your own page
Every fitness page here belongs to someone else
We have scored 155 fitness landing pages behind ads like these, on 8 CRO factors each. Get the same 8 scores for your own page and see exactly where yours falls behind theirs.
Free, no signup, no card. The same 8 factor score every page here was graded on.