What's working in fitness ads in 2026
Formats, longevity, and calls to action that are working in fitness Facebook ads in 2026, derived from 69 verified live ads. Every pattern links to the real ads behind it.
Video carries fitness: 51 of 69 live ads are video
51 video vs 17 image ads among the fitness ads we verify as running. The longest-running video ads right now:
3 ads have run 90+ days
Longevity is the strongest working signal we track: an advertiser keeps paying only for ads that convert. The current longest runners in fitness:
The calls to action that repeat: "Shop now", "Learn more"
CTA buttons used most across live fitness ads, with the longest-running ad behind each:
Behind the ads: 68 captured funnels, average funnel score 67/100
For these fitness ads we captured the landing page and scored it on the 8-point CRO checklist: