Inside Besque's Facebook ad strategy (2026): 20 live ads analyzed
Besque relies on video ads and problem-solution messaging to drive conversions, with campaigns running for months at a time.
- 20
- Live ads tracked
- 248 days
- Longest-running ad
- 67
- Median days running
- 75/100
- Funnel score
Video dominates Besque's creative mix
Besque's active Facebook and Instagram portfolio skews heavily toward video content, which makes up the majority of its ad creative. The remaining share consists of static image ads. This split suggests the brand has found video more effective at demonstrating product benefits and building trust with its audience.
Long-running campaigns signal consistent performance
Besque's ads stay live for extended periods, with some campaigns running for many months. The median campaign duration falls in the two-month range, while the average stretches considerably longer, indicating that top-performing ads receive sustained investment. The longest-running ad uses a direct-response headline that cites social proof through user statistics.
Problem-solution angles drive the messaging strategy
Besque's ad angles cluster around a core theme: expensive skincare products fail because they use inferior ingredients, while cold-pressed oils with intact nutrients deliver visible results. This problem-agitation-solution framework appears alongside secondary angles like celebrity insider secrets, authenticity warnings, and social proof. The variety suggests Besque tests multiple hooks to reach different audience segments.
Funnel quality remains strong across the portfolio
When scored on conversion potential using an 0 to 100 rubric, Besque's ads show solid performance overall. The median score falls in the high range, with several ads achieving perfect scores. This indicates consistent execution of proven DTC funnel principles across the active campaign set.
| Format | Ads |
|---|---|
| Video | 11 |
| Image | 9 |
| Angle | Ads |
|---|---|
| Celebrity insider secrets + luxury skincare transformation | 2 |
| Counterfeit product warning and authenticity assurance | 1 |
| Anti-hype authenticity & barrier repair science | 1 |
| Problem-agitation-solution: expensive products fail because they use nutritionally dead refined oils; cold-pressed oils with intact nutrients actually work | 1 |
| Social proof + visible results transformation | 1 |
Key takeaways
- Invest in video creative if you haven't already; it's the dominant format in Besque's active portfolio and likely outperforms static images in this category
- Build long-running campaigns around your best-performing ads rather than rotating constantly; Besque's longest ads stay live for many months
- Lead with the problem your product solves, not the product itself; Besque's most common angle highlights why competitor solutions fail before introducing its alternative
- Use specific social proof in headlines (user counts, results) to stand out; Besque's top ad cites a concrete statistic to build credibility
- Test multiple angles (celebrity secrets, authenticity, science) to find which resonates with different audience segments within your market
Frequently asked
Why does Besque run ads for so long?
Long-running ads indicate strong performance and consistent return on ad spend. Once an ad proves profitable, extending its runtime maximizes lifetime value without the cost of constant creative production and testing.
What makes Besque's problem-solution angle effective?
This angle addresses why customers haven't solved their problem yet (expensive products use dead ingredients) before presenting the solution. It builds frustration with existing options, making Besque's alternative feel necessary rather than optional.
Should I copy Besque's video-to-image ratio?
Besque's mix works for a visual beauty brand demonstrating product application and results. Your optimal ratio depends on your product category, audience, and what your testing reveals. Use Besque's approach as a starting hypothesis, not a rule.
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Every figure in this study is computed from the real Meta ads and landing pages Funnelens tracks; no data is estimated or invented. Ad data from the public Meta Ad Library. See data sources.