Funnelens

Besque

Facebook · Instagram · Audience Network · Image

Active
Days running
248 days
Funnel score
75/100
Page speed
62/100

The ad

Besque ad creative

The left photo was taken on a Tuesday morning. I remember because it was trash day, and I'd just carried the bins to the curb when I caught my reflection in the hallway mirror. And I stopped. Really looked. The woman staring back at me looked... tired. Defeated. Older than I felt inside. I stood there so long, staring, that I didn't notice my hand reaching up to touch the glass. Until it shattered. Stupid, I know. But in that moment, breaking the mirror felt like breaking something else too. Some silent agreement I'd made with myself to just... accept it. Accept the thinning skin. The crepey texture. The way I'd started choosing clothes based on what I could hide instead of what I wanted to wear. The right photo was taken twelve weeks later. Same woman. Same hallway. New mirror. But something else was different too. I wasn't avoiding my reflection anymore. I wasn't automatically reaching for cardigans in summer or crossing my arms in photos or planning my entire wardrobe around what would cover up my skin. I was just... there. Present. Visible. Me. So what changed? Not Botox. Not surgery. Not some expensive spa treatment. I stopped using body lotion. I know how that sounds. But hear me out. For years, I'd been slathering on lotions twice a day—expensive ones, recommended ones, ones that promised firmness and elasticity and all the things I desperately wanted. And my skin kept getting worse. Because here's what I didn't know: Body lotions are mostly water mixed with synthetic chemicals and refined oils that have been heated to 450°F during processing. That heat kills every nutrient. Every vitamin. Every fatty acid that could actually feed your skin. The molecules are too big to penetrate your skin barrier anyway. They just sit on top, clog your pores, suffocate your skin, and evaporate after 20 minutes. You're not moisturizing. You're making it worse. A friend told me about cold-pressed botanical oils—oils that have never been heated above 80°F, where every nutrient stays alive and the molecules are small enough to actually penetrate through your skin barrier. Not coating your skin. Feeding it. I tried Besque Magic Body Oil three weeks after I broke that mirror. Not because I believed it would work. But because I was done feeling like a ghost in my own reflection. Seven cold-pressed botanicals: Sweet Almond Oil for deep penetration. Evening Primrose Oil with living GLA for elasticity. Rosehip Oil for cellular regeneration. Natural Vitamin E that's 300% more bioavailable than synthetic. No water. No synthetics. No dead oils. Just pure, living nutrition that reaches the deeper layers where aging actually happens. The first application felt different. It absorbed completely. My skin drank it in like it had been waiting for this exact thing. Three weeks in, the crepey texture on my arms was smoothing. Six weeks in, I stopped automatically reaching for long sleeves. Twelve weeks in, I bought a sleeveless blazer. And stood in front of my new hallway mirror, smiling at the woman looking back. Not because she looked younger. But because she looked like herself again. 86% of women reported noticeable firmness in 56 days. Not because Besque Magic Body Oil promises miracles. But because it's finally feeding your skin instead of suffocating it with dead ingredients. The mirror broke. But I didn't. Try Besque Magic Body Oil →

320,000 Women Have BANNED Lotions From Their Skin

Shop now
Angle: Problem-agitation-solution: conventional body lotions are ineffective/harmful; cold-pressed oils actually nourish skinHook: Narrative storytelling with emotional vulnerability (mirror-breaking moment)Format: Before/after carousel or split-image with long-form testimonial copy

The funnel behind it

Besque landing page

Offer: Body Oil - 100ml (14 Day Supply) SAVE 15% at £42.50 (was £50.00) OR Body Oil - 200ml (30 Day Supply) SAVE 35% at £65.00 (was £100.00) - Best Value

75/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively converts the emotional narrative from the ad into a product-focused sales page. The page maintains narrative continuity while shifting to product benefits and social proof. Strengths include clear offer presentation, strong message alignment, and multiple trust indicators. The before/after imagery and ingredient breakdown reinforce the ad's core claim about lotions vs. oils. Weaknesses include moderate page speed (62), limited detailed customer testimonials on visible sections, and the CTA could leverage more urgency given the ad's emotional intensity. The page successfully targets women concerned about skin aging and texture, positioning the product as a lotion alternative rather than a traditional moisturizer.

What this funnel does right. Steal these.

  • Message match: Excellent alignment between ad narrative (breaking mirror, rejecting lotions, discovering cold-pressed oils) and landing page content. Page reinforces the lotion-vs-oil positioning, ingredient benefits, and transformation story throughout.
  • Mobile experience: Layout appears responsive and mobile-friendly. Text is readable, CTAs are accessible, product images scale well. Navigation menu present. Minor spacing could be optimized but overall good mobile experience.
  • Headline: Strong emotional headline 'Plumps, tightens, firms and hydrates skin' matches the narrative. Product name clearly stated. Benefit-driven and specific.
  • Offer clarity: Clear dual pricing with savings percentages (15% and 35% off). Two size options presented with supply duration. Pricing is transparent and prominent.
  • Call to action: Clear 'ADD TO CART' button with supporting text ('Free Shipping & Duties Included'). Secondary CTA option for monthly subscription. Good prominence but could be more action-oriented given the narrative urgency.
  • Trust signals: Trust signals present: authentic natural ingredients listed, 'Beware of Fakes' warning, 500,000+ customer base, worldwide shipping to 220+ countries, climate commitment, contact information provided. However, lacks third-party certifications, detailed reviews, or money-back guarantee visible on this section.
  • Social proof: Multiple proof elements: 500,000+ happy customers mentioned twice, 86% firmness claim with 56-day timeframe, before/after imagery. However, lacks specific reviews/testimonials on this page section. Trust badges present but limited detail.

Full breakdown

Call to action7/10

Clear 'ADD TO CART' button with supporting text ('Free Shipping & Duties Included'). Secondary CTA option for monthly subscription. Good prominence but could be more action-oriented given the narrative urgency.

Page speed6/10

PageSpeed score of 62 indicates moderate performance. Acceptable but not optimal. Image-heavy page (multiple product shots, before/after) likely contributing to load time. Could impact conversion on slower connections.

Trust signals7/10

Trust signals present: authentic natural ingredients listed, 'Beware of Fakes' warning, 500,000+ customer base, worldwide shipping to 220+ countries, climate commitment, contact information provided. However, lacks third-party certifications, detailed reviews, or money-back guarantee visible on this section.

Mobile experience8/10

Layout appears responsive and mobile-friendly. Text is readable, CTAs are accessible, product images scale well. Navigation menu present. Minor spacing could be optimized but overall good mobile experience.

Headline8/10

Strong emotional headline 'Plumps, tightens, firms and hydrates skin' matches the narrative. Product name clearly stated. Benefit-driven and specific.

Social proof7/10

Multiple proof elements: 500,000+ happy customers mentioned twice, 86% firmness claim with 56-day timeframe, before/after imagery. However, lacks specific reviews/testimonials on this page section. Trust badges present but limited detail.

Message match9/10

Excellent alignment between ad narrative (breaking mirror, rejecting lotions, discovering cold-pressed oils) and landing page content. Page reinforces the lotion-vs-oil positioning, ingredient benefits, and transformation story throughout.

Offer clarity8/10

Clear dual pricing with savings percentages (15% and 35% off). Two size options presented with supply duration. Pricing is transparent and prominent.

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