AG1 by Athletic Greens landing page teardown
The page at drinkag1.com has been the destination of a AG1 by Athletic Greens Facebook ad for 91 days. We captured it and scored it 75/100 on the 8-point CRO checklist below.
Offer on the page: One scoop of AG1 Next Gen delivers 75+ ingredients, covering your multivitamin, pre- and probiotics, superfoods and greens, and more in one clinically-studied Daily Health Drink.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page leverages celebrity endorsement effectively with Hugh Jackman's prominent presence and authentic testimonial, creating strong message match with the ad. The page excels at offer clarity with detailed ingredient breakdowns, trust signals (NSF Certified, clinical trials, third-party testing), and comprehensive FAQs. However, it suffers from weak social proof (only 5-star rating shown, no review counts or testimonials from regular users), a somewhat buried primary CTA on mobile, and moderate page speed (73). The mobile experience could be optimized further with better CTA prominence and streamlined content hierarchy. The page does well establishing credibility but could improve conversion velocity with more prominent social proof and faster-loading elements.
What this page does right. Steal these.
- Message match: Perfect alignment between ad (75+ ingredients, pre/probiotics, multivitamin, superfoods) and page content with Hugh Jackman prominently featured throughout.
- Offer clarity: The page clearly states '75+ quality ingredients' with specific categories (vitamins, pre/probiotics, superfoods, greens) and detailed ingredient breakdowns with explanations.
- Trust signals: Strong trust signals including NSF Certified for Sport®, third-party testing, clinical trial citations, ingredient transparency, and comprehensive FAQ section addressing safety and efficacy.
- Headline: The headline 'Consistency Looks Good on Hugh' is compelling and benefit-focused, though it's more about the endorser than the product itself.
- Call to action: Multiple CTAs present ('Shop AG1' in bright green above-fold, 'Get Started' mid-page, 'Shop AG1' again lower), but primary CTA could be more prominent on mobile with clearer hierarchy.
- Page speed: PageSpeed score of 73 indicates good but not excellent performance; some optimization opportunities remain for faster load times.
- Mobile experience: Page is responsive and readable on mobile, but CTA prominence and content scrolling could be optimized; some sections feel text-heavy on smaller screens.
Where it leaks conversions
- Social proof: Only a 5-star rating is visible with no review count, customer testimonials, or usage statistics beyond Hugh Jackman's endorsement.
Full breakdown
Multiple CTAs present ('Shop AG1' in bright green above-fold, 'Get Started' mid-page, 'Shop AG1' again lower), but primary CTA could be more prominent on mobile with clearer hierarchy.
PageSpeed score of 73 indicates good but not excellent performance; some optimization opportunities remain for faster load times.
Strong trust signals including NSF Certified for Sport®, third-party testing, clinical trial citations, ingredient transparency, and comprehensive FAQ section addressing safety and efficacy.
Page is responsive and readable on mobile, but CTA prominence and content scrolling could be optimized; some sections feel text-heavy on smaller screens.
The headline 'Consistency Looks Good on Hugh' is compelling and benefit-focused, though it's more about the endorser than the product itself.
Only a 5-star rating is visible with no review count, customer testimonials, or usage statistics beyond Hugh Jackman's endorsement.
Perfect alignment between ad (75+ ingredients, pre/probiotics, multivitamin, superfoods) and page content with Hugh Jackman prominently featured throughout.
The page clearly states '75+ quality ingredients' with specific categories (vitamins, pre/probiotics, superfoods, greens) and detailed ingredient breakdowns with explanations.
Keep exploring
Captured from the public page at drinkag1.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with AG1 by Athletic Greens or Meta. See data sources.