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AG1 by Athletic Greens

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All AG1 by Athletic Greens ads & funnels →Meta Ad Library

Days running

91 days

Funnel score

75/100

Page speed

73/100

The ad

One scoop. 75+ high-quality ingredients, including pre- and probiotics, a multivitamin, superfoods, and greens.

Hugh Jackman Thinks AG1 Is a No Brainer

Shop now

Angle: Celebrity endorsement + all-in-one nutritional convenienceHook: Celebrity authority/social proofFormat: Video testimonial/product demo

View this ad in Meta Ad Library →

The funnel behind it

Offer: One scoop of AG1 Next Gen delivers 75+ ingredients, covering your multivitamin, pre- and probiotics, superfoods and greens, and more in one clinically-studied Daily Health Drink.

Full landing page teardown →Visit landing page →

75/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page leverages celebrity endorsement effectively with Hugh Jackman's prominent presence and authentic testimonial, creating strong message match with the ad. The page excels at offer clarity with detailed ingredient breakdowns, trust signals (NSF Certified, clinical trials, third-party testing), and comprehensive FAQs. However, it suffers from weak social proof (only 5-star rating shown, no review counts or testimonials from regular users), a somewhat buried primary CTA on mobile, and moderate page speed (73). The mobile experience could be optimized further with better CTA prominence and streamlined content hierarchy. The page does well establishing credibility but could improve conversion velocity with more prominent social proof and faster-loading elements.

What this funnel does right. Steal these.

Message match: Perfect alignment between ad (75+ ingredients, pre/probiotics, multivitamin, superfoods) and page content with Hugh Jackman prominently featured throughout.
Offer clarity: The page clearly states '75+ quality ingredients' with specific categories (vitamins, pre/probiotics, superfoods, greens) and detailed ingredient breakdowns with explanations.
Trust signals: Strong trust signals including NSF Certified for Sport®, third-party testing, clinical trial citations, ingredient transparency, and comprehensive FAQ section addressing safety and efficacy.
Headline: The headline 'Consistency Looks Good on Hugh' is compelling and benefit-focused, though it's more about the endorser than the product itself.
Call to action: Multiple CTAs present ('Shop AG1' in bright green above-fold, 'Get Started' mid-page, 'Shop AG1' again lower), but primary CTA could be more prominent on mobile with clearer hierarchy.
Page speed: PageSpeed score of 73 indicates good but not excellent performance; some optimization opportunities remain for faster load times.
Mobile experience: Page is responsive and readable on mobile, but CTA prominence and content scrolling could be optimized; some sections feel text-heavy on smaller screens.

Where it's weak

Social proof: Only a 5-star rating is visible with no review count, customer testimonials, or usage statistics beyond Hugh Jackman's endorsement.

Full breakdown

Call to action7/10

Multiple CTAs present ('Shop AG1' in bright green above-fold, 'Get Started' mid-page, 'Shop AG1' again lower), but primary CTA could be more prominent on mobile with clearer hierarchy.

Page speed7/10

PageSpeed score of 73 indicates good but not excellent performance; some optimization opportunities remain for faster load times.

Trust signals8/10

Strong trust signals including NSF Certified for Sport®, third-party testing, clinical trial citations, ingredient transparency, and comprehensive FAQ section addressing safety and efficacy.

Mobile experience7/10

Page is responsive and readable on mobile, but CTA prominence and content scrolling could be optimized; some sections feel text-heavy on smaller screens.

Headline8/10

The headline 'Consistency Looks Good on Hugh' is compelling and benefit-focused, though it's more about the endorser than the product itself.

Social proof5/10

Only a 5-star rating is visible with no review count, customer testimonials, or usage statistics beyond Hugh Jackman's endorsement.

Message match9/10

Perfect alignment between ad (75+ ingredients, pre/probiotics, multivitamin, superfoods) and page content with Hugh Jackman prominently featured throughout.

Offer clarity9/10

The page clearly states '75+ quality ingredients' with specific categories (vitamins, pre/probiotics, superfoods, greens) and detailed ingredient breakdowns with explanations.