AG1 by Athletic Greens landing page teardown
The page at drinkag1.com has been the destination of a AG1 by Athletic Greens Facebook ad for 52 days. We captured it and scored it 54/100 on the 8-point CRO checklist below.
Offer on the page: Save $20 AUD on your first order plus get a FREE Welcome Kit when you sign up to our mailing list!*
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does well by clearly presenting a compelling offer ($20 off + free welcome kit) with visual product imagery and a straightforward email capture form. However, it suffers from significant weaknesses: the page speed is poor (46/100), there's minimal social proof visible in the captured sections, the headline doesn't match the ad's focus on Andy Buchanan's endorsement, and the page appears to be primarily an email capture gate rather than a full product education page. The mobile experience seems adequate but the overall conversion funnel feels disconnected from the ad promise.
What this page does right. Steal these.
- Offer clarity: The offer is explicit and prominent: $20 AUD off first order plus FREE Welcome Kit, though the asterisk disclaimer creates minor friction.
- Call to action: The 'Continue' button is clear and prominent with good contrast, though it's somewhat generic and doesn't reinforce the value proposition.
- Mobile experience: The layout appears mobile-responsive with stacked elements and appropriately sized form fields, though the overall page structure is quite tall.
Where it leaks conversions
- Page speed: PageSpeed score of 46 indicates poor performance, which will negatively impact user experience and conversion rates.
- Social proof: No visible testimonials, reviews, or social proof elements are shown in the captured page sections despite the ad featuring Andy Buchanan's quote.
- Message match: The ad emphasizes Andy Buchanan's endorsement and product benefits (75+ ingredients, probiotics, energy, focus), but the landing page leads with an email capture offer with no mention of the celebrity endorsement.
- Headline: The headline focuses on the discount offer but completely ignores the ad's primary message about Andy Buchanan's endorsement and product benefits.
Full breakdown
The 'Continue' button is clear and prominent with good contrast, though it's somewhat generic and doesn't reinforce the value proposition.
PageSpeed score of 46 indicates poor performance, which will negatively impact user experience and conversion rates.
The page includes privacy policy link and clear opt-in messaging, but lacks brand credentials, certifications, or the social proof that would strengthen trust.
The layout appears mobile-responsive with stacked elements and appropriately sized form fields, though the overall page structure is quite tall.
The headline focuses on the discount offer but completely ignores the ad's primary message about Andy Buchanan's endorsement and product benefits.
No visible testimonials, reviews, or social proof elements are shown in the captured page sections despite the ad featuring Andy Buchanan's quote.
The ad emphasizes Andy Buchanan's endorsement and product benefits (75+ ingredients, probiotics, energy, focus), but the landing page leads with an email capture offer with no mention of the celebrity endorsement.
The offer is explicit and prominent: $20 AUD off first order plus FREE Welcome Kit, though the asterisk disclaimer creates minor friction.
Keep exploring
Captured from the public page at drinkag1.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with AG1 by Athletic Greens or Meta. See data sources.