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AG1 by Athletic Greens

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All AG1 by Athletic Greens ads & funnels →Meta Ad Library

Days running

52 days

Funnel score

54/100

Page speed

46/100

The ad

"I really enjoy having AG1 as part of my morning routine, it helps me start the day feeling calm, and ready to perform at my best.” - Andy Buchanan, Australian Marathon Record Holder AG1 contains 75+ easy-to-absorb ingredients — with UPGRADED probiotics and micronutrients to support your overall health and meet more of your nutritional needs. ✅ Supports digestion ✅ Healthy energy levels ✅ Focus & concentration ✅ Immune support ✅ Refreshing flavour Try AG1 now and get a FREE** Welcome Kit when you subscribe. Skip or cancel anytime. ** Offer valid for new subscribers only.

Recommended by Andy Buchanan

Learn more

Angle: Celebrity endorsement + health optimization through daily supplementationHook: Authority testimonial from high-performance athleteFormat: Video testimonial with product benefits overlay

View this ad in Meta Ad Library →

The funnel behind it

Offer: Save $20 AUD on your first order plus get a FREE Welcome Kit when you sign up to our mailing list!*

Full landing page teardown →Visit landing page →

54/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does well by clearly presenting a compelling offer ($20 off + free welcome kit) with visual product imagery and a straightforward email capture form. However, it suffers from significant weaknesses: the page speed is poor (46/100), there's minimal social proof visible in the captured sections, the headline doesn't match the ad's focus on Andy Buchanan's endorsement, and the page appears to be primarily an email capture gate rather than a full product education page. The mobile experience seems adequate but the overall conversion funnel feels disconnected from the ad promise.

What this funnel does right. Steal these.

Offer clarity: The offer is explicit and prominent: $20 AUD off first order plus FREE Welcome Kit, though the asterisk disclaimer creates minor friction.
Call to action: The 'Continue' button is clear and prominent with good contrast, though it's somewhat generic and doesn't reinforce the value proposition.
Mobile experience: The layout appears mobile-responsive with stacked elements and appropriately sized form fields, though the overall page structure is quite tall.

Where it's weak

Page speed: PageSpeed score of 46 indicates poor performance, which will negatively impact user experience and conversion rates.
Social proof: No visible testimonials, reviews, or social proof elements are shown in the captured page sections despite the ad featuring Andy Buchanan's quote.
Message match: The ad emphasizes Andy Buchanan's endorsement and product benefits (75+ ingredients, probiotics, energy, focus), but the landing page leads with an email capture offer with no mention of the celebrity endorsement.
Headline: The headline focuses on the discount offer but completely ignores the ad's primary message about Andy Buchanan's endorsement and product benefits.

Full breakdown

Call to action7/10

The 'Continue' button is clear and prominent with good contrast, though it's somewhat generic and doesn't reinforce the value proposition.

Page speed3/10

PageSpeed score of 46 indicates poor performance, which will negatively impact user experience and conversion rates.

Trust signals6/10

The page includes privacy policy link and clear opt-in messaging, but lacks brand credentials, certifications, or the social proof that would strengthen trust.

Mobile experience7/10

The layout appears mobile-responsive with stacked elements and appropriately sized form fields, though the overall page structure is quite tall.

Headline5/10

The headline focuses on the discount offer but completely ignores the ad's primary message about Andy Buchanan's endorsement and product benefits.

Social proof3/10

No visible testimonials, reviews, or social proof elements are shown in the captured page sections despite the ad featuring Andy Buchanan's quote.

Message match4/10

The ad emphasizes Andy Buchanan's endorsement and product benefits (75+ ingredients, probiotics, energy, focus), but the landing page leads with an email capture offer with no mention of the celebrity endorsement.

Offer clarity8/10

The offer is explicit and prominent: $20 AUD off first order plus FREE Welcome Kit, though the asterisk disclaimer creates minor friction.