AG1 by Athletic Greens landing page teardown
The page at drinkag1.com has been the destination of a AG1 by Athletic Greens Facebook ad for 28 days. We captured it and scored it 69/100 on the 8-point CRO checklist below.
Offer on the page: Start your AG1 journey with 10 Travel Packs, a premium canister, scoop & shaker. AG1 Pouch $149/mo AUD with Welcome Kit (AG1 Shaker, Scoop, and Canister) Free and AG1 Travel Packs (10 count) Free.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through multiple credibility signals (NSF Certified Sport, third-party testing, research backing), clear benefit communication with visual product demonstrations, and a well-structured value proposition showing cost comparison against individual supplements. However, it's significantly hampered by poor page speed (43/100), which creates friction in the user experience, and the primary CTA button could be more action-oriented and benefit-focused. The mobile experience appears functional but could be optimized further, and while social proof exists (celebrity endorsements, customer testimonials), it's relatively sparse and appears lower on the page where engagement may have already dropped.
What this page does right. Steal these.
- Trust signals: Strong trust signals include NSF Certified Sport certification, third-party testing claims, research backing, 90-day money-back guarantee, and specific ingredient benefits with scientific citations.
- Message match: The page effectively delivers on the ad's promise of 75+ nutrients, whole body health benefits, and the free Welcome Kit offer with subscription option, with strong alignment throughout.
- Offer clarity: The offer clearly states the Welcome Kit contents (shaker, scoop, canister) and travel packs are free with first purchase at $149/mo AUD, with transparent pricing and subscription terms.
- Call to action: The 'Buy AG1 Now' button is prominent and action-oriented, but could be more benefit-focused (e.g., 'Start My Free Welcome Kit' would better match the ad promise).
- Mobile experience: The page appears responsive and readable on mobile with stacked layouts, though some sections could benefit from better touch-target sizing and the overall experience feels slightly cramped.
- Headline: The main headline 'A Foundational Nutrition supplement for whole body health' is clear but somewhat generic; the ad headline '15+ Years. Trusted Globally' is stronger but doesn't appear prominently on the page.
Where it leaks conversions
- Page speed: PageSpeed score of 43/100 indicates significant performance issues that will negatively impact user experience, conversion rates, and SEO rankings.
Full breakdown
The 'Buy AG1 Now' button is prominent and action-oriented, but could be more benefit-focused (e.g., 'Start My Free Welcome Kit' would better match the ad promise).
PageSpeed score of 43/100 indicates significant performance issues that will negatively impact user experience, conversion rates, and SEO rankings.
Strong trust signals include NSF Certified Sport certification, third-party testing claims, research backing, 90-day money-back guarantee, and specific ingredient benefits with scientific citations.
The page appears responsive and readable on mobile with stacked layouts, though some sections could benefit from better touch-target sizing and the overall experience feels slightly cramped.
The main headline 'A Foundational Nutrition supplement for whole body health' is clear but somewhat generic; the ad headline '15+ Years. Trusted Globally' is stronger but doesn't appear prominently on the page.
Page includes NSF Certified Sport badge, mentions of research backing, and celebrity endorsements (Mick Fanning, Dr. Andrew Huberman, Allyson Felix) plus a customer testimonial, but these are scattered throughout rather than concentrated for maximum impact.
The page effectively delivers on the ad's promise of 75+ nutrients, whole body health benefits, and the free Welcome Kit offer with subscription option, with strong alignment throughout.
The offer clearly states the Welcome Kit contents (shaker, scoop, canister) and travel packs are free with first purchase at $149/mo AUD, with transparent pricing and subscription terms.
Keep exploring
Captured from the public page at drinkag1.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with AG1 by Athletic Greens or Meta. See data sources.