Library/supplements· ALL

AG1 by Athletic Greens

Facebook · Instagram · Messenger · Video

Active

All AG1 by Athletic Greens ads & funnels →Meta Ad Library

Days running

28 days

Funnel score

69/100

Page speed

43/100

The ad

Most multivitamins fall short. AG1 packs 75+ highly absorbable nutrients — vitamins, minerals & probiotics — into one daily scoop to support whole body health. One Scoop. Every Morning. Try AG1 and get a FREE Welcome Kit when you subscribe**. Skip or cancel anytime. 👉 drinkag1.com **New subscribers only.

15+ Years. Trusted Globally

See details

Angle: Comprehensive nutritional superiority through science-backed formulationHook: Problem-agitation (inadequacy of competitors)Format: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Start your AG1 journey with 10 Travel Packs, a premium canister, scoop & shaker. AG1 Pouch $149/mo AUD with Welcome Kit (AG1 Shaker, Scoop, and Canister) Free and AG1 Travel Packs (10 count) Free.

Full landing page teardown →Visit landing page →

69/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page excels at building trust through multiple credibility signals (NSF Certified Sport, third-party testing, research backing), clear benefit communication with visual product demonstrations, and a well-structured value proposition showing cost comparison against individual supplements. However, it's significantly hampered by poor page speed (43/100), which creates friction in the user experience, and the primary CTA button could be more action-oriented and benefit-focused. The mobile experience appears functional but could be optimized further, and while social proof exists (celebrity endorsements, customer testimonials), it's relatively sparse and appears lower on the page where engagement may have already dropped.

What this funnel does right. Steal these.

Trust signals: Strong trust signals include NSF Certified Sport certification, third-party testing claims, research backing, 90-day money-back guarantee, and specific ingredient benefits with scientific citations.
Message match: The page effectively delivers on the ad's promise of 75+ nutrients, whole body health benefits, and the free Welcome Kit offer with subscription option, with strong alignment throughout.
Offer clarity: The offer clearly states the Welcome Kit contents (shaker, scoop, canister) and travel packs are free with first purchase at $149/mo AUD, with transparent pricing and subscription terms.
Call to action: The 'Buy AG1 Now' button is prominent and action-oriented, but could be more benefit-focused (e.g., 'Start My Free Welcome Kit' would better match the ad promise).
Mobile experience: The page appears responsive and readable on mobile with stacked layouts, though some sections could benefit from better touch-target sizing and the overall experience feels slightly cramped.
Headline: The main headline 'A Foundational Nutrition supplement for whole body health' is clear but somewhat generic; the ad headline '15+ Years. Trusted Globally' is stronger but doesn't appear prominently on the page.

Where it's weak

Page speed: PageSpeed score of 43/100 indicates significant performance issues that will negatively impact user experience, conversion rates, and SEO rankings.

Full breakdown

Call to action7/10

The 'Buy AG1 Now' button is prominent and action-oriented, but could be more benefit-focused (e.g., 'Start My Free Welcome Kit' would better match the ad promise).

Page speed4/10

PageSpeed score of 43/100 indicates significant performance issues that will negatively impact user experience, conversion rates, and SEO rankings.

Trust signals8/10

Strong trust signals include NSF Certified Sport certification, third-party testing claims, research backing, 90-day money-back guarantee, and specific ingredient benefits with scientific citations.

Mobile experience7/10

The page appears responsive and readable on mobile with stacked layouts, though some sections could benefit from better touch-target sizing and the overall experience feels slightly cramped.

Headline7/10

The main headline 'A Foundational Nutrition supplement for whole body health' is clear but somewhat generic; the ad headline '15+ Years. Trusted Globally' is stronger but doesn't appear prominently on the page.

Social proof6/10

Page includes NSF Certified Sport badge, mentions of research backing, and celebrity endorsements (Mick Fanning, Dr. Andrew Huberman, Allyson Felix) plus a customer testimonial, but these are scattered throughout rather than concentrated for maximum impact.

Message match8/10

The page effectively delivers on the ad's promise of 75+ nutrients, whole body health benefits, and the free Welcome Kit offer with subscription option, with strong alignment throughout.

Offer clarity8/10

The offer clearly states the Welcome Kit contents (shaker, scoop, canister) and travel packs are free with first purchase at $149/mo AUD, with transparent pricing and subscription terms.