AG1 by Athletic Greens landing page teardown
The page at drinkag1.com has been the destination of a AG1 by Athletic Greens Facebook ad for 7 days. We captured it and scored it 68/100 on the 8-point CRO checklist below.
Offer on the page: Save 25% on AG1 with ID.me - Just verify your identity safely with ID.me at checkout. To thank you for your crucial work, we're proud to offer verified teachers, healthcare workers, military members, and first responders a 25% discount on the purchase of a new AG1 subscription.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it features strong social proof with 60,000+ verified 5-star reviews prominently displayed, includes credible endorsements from high-profile figures (Andrew Huberman, Allyson Felix, Sir Lewis Hamilton), and has a clear value proposition around foundational nutrition. The page effectively explains the verification process with numbered steps and includes comprehensive product benefits. However, it suffers from critical weaknesses: the ad headline mentions "Teachers" but the page emphasizes multiple professions (teachers, healthcare workers, military, first responders), creating message mismatch; the page speed score of 38 is poor and will hurt conversion; mobile optimization appears adequate but not exceptional; and the offer clarity could be stronger regarding which specific products qualify and any limitations. The trust elements are solid with expert endorsements and detailed FAQs, but the disconnect between ad copy and page content undermines overall effectiveness.
What this page does right. Steal these.
- Social proof: Exceptional social proof with 60,000+ verified 5-star reviews, detailed customer testimonials, and endorsements from credible figures like Andrew Huberman, Allyson Felix, and Sir Lewis Hamilton.
- Call to action: The 'Start Now' button is prominent, action-oriented, and appears multiple times on the page with good visual contrast in dark teal color.
- Trust signals: Strong trust signals including expert endorsements, detailed FAQs, comprehensive product comparison table, security messaging about ID.me verification, and clear legal disclaimers.
- Mobile experience: The page appears mobile-responsive with stacked layouts and readable text, though the extensive scrolling required to see all content may impact mobile user experience.
- Headline: The headline 'Save 25% on AG1 with ID.me' is clear and benefit-focused, but doesn't match the ad's teacher-specific angle, creating a disconnect.
- Offer clarity: The offer is clearly stated as 25% off, but the page mentions multiple eligible professions (teachers, healthcare workers, military, first responders) while the ad specifically targets teachers, creating confusion about who qualifies.
Where it leaks conversions
- Page speed: PageSpeed score of 38 is significantly below acceptable standards, indicating slow load times that will negatively impact conversion rates and user experience.
- Message match: Significant mismatch: the ad headline says '25% OFF AG1 for Teachers' but the page emphasizes multiple professions (teachers, healthcare workers, military members, first responders), diluting the targeted message.
Full breakdown
The 'Start Now' button is prominent, action-oriented, and appears multiple times on the page with good visual contrast in dark teal color.
PageSpeed score of 38 is significantly below acceptable standards, indicating slow load times that will negatively impact conversion rates and user experience.
Strong trust signals including expert endorsements, detailed FAQs, comprehensive product comparison table, security messaging about ID.me verification, and clear legal disclaimers.
The page appears mobile-responsive with stacked layouts and readable text, though the extensive scrolling required to see all content may impact mobile user experience.
The headline 'Save 25% on AG1 with ID.me' is clear and benefit-focused, but doesn't match the ad's teacher-specific angle, creating a disconnect.
Exceptional social proof with 60,000+ verified 5-star reviews, detailed customer testimonials, and endorsements from credible figures like Andrew Huberman, Allyson Felix, and Sir Lewis Hamilton.
Significant mismatch: the ad headline says '25% OFF AG1 for Teachers' but the page emphasizes multiple professions (teachers, healthcare workers, military members, first responders), diluting the targeted message.
The offer is clearly stated as 25% off, but the page mentions multiple eligible professions (teachers, healthcare workers, military, first responders) while the ad specifically targets teachers, creating confusion about who qualifies.
Keep exploring
Captured from the public page at drinkag1.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with AG1 by Athletic Greens or Meta. See data sources.