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AG1 by Athletic Greens

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All AG1 by Athletic Greens ads & funnels →Meta Ad Library

Days running

7 days

Funnel score

68/100

Page speed

38/100

The ad

🚨 EXCLUSIVE: 25% OFF AG1 FOR MILITARY MEMBERS 🚨 To honor those who serve, AG1 is proud to offer an exclusive 25% discount for verified military members through ID.me — the secure, trusted verification platform used by millions of service members and veterans. AG1 Next Gen is the Daily Health Drink for foundational nutrition, clinically shown to support gut health and close common nutrient gaps — critical factors for daily performance, energy, and overall wellness — perfect for active duty, veterans, and military families building strength from the inside out. How it works: ✅ Verify your military status through ID.me ✅ Instantly unlock 25% off every AG1 subscription** ✅ Enjoy the easiest daily habit for foundational health *Discount applies only to subscription purchases of AG1 Pouch, AG1 30-Count Travel Packs, and AG Omega-3. Limit three units per product per order. Cannot be combined with other offers or applied to previous purchases. Available exclusively for active duty, veterans, and military families. Verification required through ID.me.

🍎 25% OFF AG1 for Teachers

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Angle: Exclusive military appreciation discount with health/performance benefitHook: Urgency + exclusivity (🚨 EXCLUSIVE)Format: Video

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The funnel behind it

Offer: Save 25% on AG1 with ID.me - Just verify your identity safely with ID.me at checkout. To thank you for your crucial work, we're proud to offer verified teachers, healthcare workers, military members, and first responders a 25% discount on the purchase of a new AG1 subscription.

Full landing page teardown →Visit landing page →

68/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does several things well: it features strong social proof with 60,000+ verified 5-star reviews prominently displayed, includes credible endorsements from high-profile figures (Andrew Huberman, Allyson Felix, Sir Lewis Hamilton), and has a clear value proposition around foundational nutrition. The page effectively explains the verification process with numbered steps and includes comprehensive product benefits. However, it suffers from critical weaknesses: the ad headline mentions "Teachers" but the page emphasizes multiple professions (teachers, healthcare workers, military, first responders), creating message mismatch; the page speed score of 38 is poor and will hurt conversion; mobile optimization appears adequate but not exceptional; and the offer clarity could be stronger regarding which specific products qualify and any limitations. The trust elements are solid with expert endorsements and detailed FAQs, but the disconnect between ad copy and page content undermines overall effectiveness.

What this funnel does right. Steal these.

Social proof: Exceptional social proof with 60,000+ verified 5-star reviews, detailed customer testimonials, and endorsements from credible figures like Andrew Huberman, Allyson Felix, and Sir Lewis Hamilton.
Call to action: The 'Start Now' button is prominent, action-oriented, and appears multiple times on the page with good visual contrast in dark teal color.
Trust signals: Strong trust signals including expert endorsements, detailed FAQs, comprehensive product comparison table, security messaging about ID.me verification, and clear legal disclaimers.
Mobile experience: The page appears mobile-responsive with stacked layouts and readable text, though the extensive scrolling required to see all content may impact mobile user experience.
Headline: The headline 'Save 25% on AG1 with ID.me' is clear and benefit-focused, but doesn't match the ad's teacher-specific angle, creating a disconnect.
Offer clarity: The offer is clearly stated as 25% off, but the page mentions multiple eligible professions (teachers, healthcare workers, military, first responders) while the ad specifically targets teachers, creating confusion about who qualifies.

Where it's weak

Page speed: PageSpeed score of 38 is significantly below acceptable standards, indicating slow load times that will negatively impact conversion rates and user experience.
Message match: Significant mismatch: the ad headline says '25% OFF AG1 for Teachers' but the page emphasizes multiple professions (teachers, healthcare workers, military members, first responders), diluting the targeted message.

Full breakdown

Call to action8/10

The 'Start Now' button is prominent, action-oriented, and appears multiple times on the page with good visual contrast in dark teal color.

Page speed3/10

PageSpeed score of 38 is significantly below acceptable standards, indicating slow load times that will negatively impact conversion rates and user experience.

Trust signals8/10

Strong trust signals including expert endorsements, detailed FAQs, comprehensive product comparison table, security messaging about ID.me verification, and clear legal disclaimers.

Mobile experience7/10

The page appears mobile-responsive with stacked layouts and readable text, though the extensive scrolling required to see all content may impact mobile user experience.

Headline7/10

The headline 'Save 25% on AG1 with ID.me' is clear and benefit-focused, but doesn't match the ad's teacher-specific angle, creating a disconnect.

Social proof9/10

Exceptional social proof with 60,000+ verified 5-star reviews, detailed customer testimonials, and endorsements from credible figures like Andrew Huberman, Allyson Felix, and Sir Lewis Hamilton.

Message match5/10

Significant mismatch: the ad headline says '25% OFF AG1 for Teachers' but the page emphasizes multiple professions (teachers, healthcare workers, military members, first responders), diluting the targeted message.

Offer clarity7/10

The offer is clearly stated as 25% off, but the page mentions multiple eligible professions (teachers, healthcare workers, military, first responders) while the ad specifically targets teachers, creating confusion about who qualifies.