AG1 by Athletic Greens landing page teardown
The page at try.drinkag1.com has been the destination of a AG1 by Athletic Greens Facebook ad for 25 days. We captured it and scored it 68/100 on the 8-point CRO checklist below.
Offer on the page: AG1 Pro Monthly Subscription - $99/month with 30-day supply, free Pro Shaker, free shipping, and pause & cancel anytime.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at social proof with 60,000+ verified 5-star reviews, NSF certification, clinically tested ingredients, and a 90-day money-back guarantee prominently displayed. The offer is crystal clear with transparent pricing ($99/month), included benefits, and flexible cancellation. However, the page suffers from critical weaknesses: the PageSpeed score of 14 is catastrophically poor and will severely impact conversions, the CTA button text "Get Started" doesn't match the ad's "Shop now," and the mobile experience is likely compromised by the slow load time. The headline effectively targets GLP-1 users, and the message match is strong regarding muscle/gut support, but the technical performance issues and CTA mismatch undermine overall effectiveness.
What this page does right. Steal these.
- Social proof: Page displays 60,000+ verified 5-star reviews, NSF certification, 90-day money-back guarantee, clinically tested ingredients, and multiple customer testimonials with verified subscriber badges.
- Offer clarity: Pricing is explicit ($99/month), all inclusions are listed (30-day supply, free shaker, free shipping), and cancellation terms are clearly stated as 'Anytime.'
- Trust signals: Multiple trust signals present: NSF certification badge, 15+ years of research, clinical trial data with specific metrics (10x bacteria increase, 94% nutrient requirements met), and detailed ingredient sourcing.
- Headline: The headline 'The advanced muscle & gut support GLP1 users actually need' directly addresses the target audience and clearly communicates the product's positioning.
- Message match: Ad promises 'advanced muscle and gut support' and page delivers exactly that with detailed ingredient breakdowns (creatine, HMB, zinc carnosine, ginger, triphala) and clinical research backing.
Where it leaks conversions
- Page speed: PageSpeed score of 14 is critically poor; this will cause significant user friction, increased bounce rates, and poor SEO performance.
- Mobile experience: With a PageSpeed score of 14, mobile experience is severely compromised; slow load times will frustrate users and likely cause abandonment on mobile devices.
Full breakdown
Primary CTA button 'Get Started' is prominent and green, but it doesn't match the ad's 'Shop now' CTA, creating inconsistency and potential confusion.
PageSpeed score of 14 is critically poor; this will cause significant user friction, increased bounce rates, and poor SEO performance.
Multiple trust signals present: NSF certification badge, 15+ years of research, clinical trial data with specific metrics (10x bacteria increase, 94% nutrient requirements met), and detailed ingredient sourcing.
With a PageSpeed score of 14, mobile experience is severely compromised; slow load times will frustrate users and likely cause abandonment on mobile devices.
The headline 'The advanced muscle & gut support GLP1 users actually need' directly addresses the target audience and clearly communicates the product's positioning.
Page displays 60,000+ verified 5-star reviews, NSF certification, 90-day money-back guarantee, clinically tested ingredients, and multiple customer testimonials with verified subscriber badges.
Ad promises 'advanced muscle and gut support' and page delivers exactly that with detailed ingredient breakdowns (creatine, HMB, zinc carnosine, ginger, triphala) and clinical research backing.
Pricing is explicit ($99/month), all inclusions are listed (30-day supply, free shaker, free shipping), and cancellation terms are clearly stated as 'Anytime.'
Keep exploring
Captured from the public page at try.drinkag1.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with AG1 by Athletic Greens or Meta. See data sources.