AG1 by Athletic Greens
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The ad
AG1 Pro delivers advanced muscle and gut support built on the foundation of AG1 Next Gen.*
Stronger mornings start here.
Shop nowThe funnel behind it
Offer: AG1 Pro Monthly Subscription - $99/month with 30-day supply, free Pro Shaker, free shipping, and pause & cancel anytime.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at social proof with 60,000+ verified 5-star reviews, NSF certification, clinically tested ingredients, and a 90-day money-back guarantee prominently displayed. The offer is crystal clear with transparent pricing ($99/month), included benefits, and flexible cancellation. However, the page suffers from critical weaknesses: the PageSpeed score of 14 is catastrophically poor and will severely impact conversions, the CTA button text "Get Started" doesn't match the ad's "Shop now," and the mobile experience is likely compromised by the slow load time. The headline effectively targets GLP-1 users, and the message match is strong regarding muscle/gut support, but the technical performance issues and CTA mismatch undermine overall effectiveness.
What this funnel does right. Steal these.
- Social proof: Page displays 60,000+ verified 5-star reviews, NSF certification, 90-day money-back guarantee, clinically tested ingredients, and multiple customer testimonials with verified subscriber badges.
- Offer clarity: Pricing is explicit ($99/month), all inclusions are listed (30-day supply, free shaker, free shipping), and cancellation terms are clearly stated as 'Anytime.'
- Trust signals: Multiple trust signals present: NSF certification badge, 15+ years of research, clinical trial data with specific metrics (10x bacteria increase, 94% nutrient requirements met), and detailed ingredient sourcing.
- Headline: The headline 'The advanced muscle & gut support GLP1 users actually need' directly addresses the target audience and clearly communicates the product's positioning.
- Message match: Ad promises 'advanced muscle and gut support' and page delivers exactly that with detailed ingredient breakdowns (creatine, HMB, zinc carnosine, ginger, triphala) and clinical research backing.
Where it's weak
- Page speed: PageSpeed score of 14 is critically poor; this will cause significant user friction, increased bounce rates, and poor SEO performance.
- Mobile experience: With a PageSpeed score of 14, mobile experience is severely compromised; slow load times will frustrate users and likely cause abandonment on mobile devices.
Full breakdown
Primary CTA button 'Get Started' is prominent and green, but it doesn't match the ad's 'Shop now' CTA, creating inconsistency and potential confusion.
PageSpeed score of 14 is critically poor; this will cause significant user friction, increased bounce rates, and poor SEO performance.
Multiple trust signals present: NSF certification badge, 15+ years of research, clinical trial data with specific metrics (10x bacteria increase, 94% nutrient requirements met), and detailed ingredient sourcing.
With a PageSpeed score of 14, mobile experience is severely compromised; slow load times will frustrate users and likely cause abandonment on mobile devices.
The headline 'The advanced muscle & gut support GLP1 users actually need' directly addresses the target audience and clearly communicates the product's positioning.
Page displays 60,000+ verified 5-star reviews, NSF certification, 90-day money-back guarantee, clinically tested ingredients, and multiple customer testimonials with verified subscriber badges.
Ad promises 'advanced muscle and gut support' and page delivers exactly that with detailed ingredient breakdowns (creatine, HMB, zinc carnosine, ginger, triphala) and clinical research backing.
Pricing is explicit ($99/month), all inclusions are listed (30-day supply, free shaker, free shipping), and cancellation terms are clearly stated as 'Anytime.'
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.