American Spoon landing page teardown
The page at spoon.com has been the destination of a American Spoon Facebook ad for 598 days. We captured it and scored it 61/100 on the 8-point CRO checklist below.
Offer on the page: Traditional Lemon Curd - bright, tangy spread with custardy texture. Perfect for baking, entertaining, or serving with berries and whipped cream.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has solid message-to-ad alignment and clear product positioning, but suffers from critical performance issues (45 PageSpeed score) and weak trust signals. The page lacks social proof elements (reviews/ratings), pricing transparency, and urgency drivers. The mobile experience appears functional but could be refined. Primary opportunities: improve page speed, add customer reviews/ratings, display guarantees/return policy, and enhance CTA with incentive or urgency.
What this page does right. Steal these.
- Headline: Clear, descriptive headline 'Rich & Custardy Lemon Curd' matches ad and product. Communicates key attributes effectively
- Message match: Strong alignment between ad copy (lemon curd benefits, uses) and landing page product presentation. Consistent messaging throughout
- Call to action: 'Shop now' is clear and action-oriented, but lacks urgency or incentive. Button placement and prominence unclear from screenshot
- Offer clarity: Product benefits are well-described (tangy, custardy, versatile uses), but no pricing, quantity, or promotional offer visible on page
Where it leaks conversions
- Page speed: PageSpeed score of 45 is poor. Slow load times significantly impact conversion rates and user experience
- Social proof: No visible reviews, ratings, testimonials, or user-generated content on landing page. Missed opportunity for trust-building
Full breakdown
'Shop now' is clear and action-oriented, but lacks urgency or incentive. Button placement and prominence unclear from screenshot
PageSpeed score of 45 is poor. Slow load times significantly impact conversion rates and user experience
American Spoon branding visible, but lacks security badges, guarantees, return policy visibility, or customer testimonials to build confidence
Layout appears mobile-responsive with stacked elements, but text density and image sizing could be optimized for smaller screens
Clear, descriptive headline 'Rich & Custardy Lemon Curd' matches ad and product. Communicates key attributes effectively
No visible reviews, ratings, testimonials, or user-generated content on landing page. Missed opportunity for trust-building
Strong alignment between ad copy (lemon curd benefits, uses) and landing page product presentation. Consistent messaging throughout
Product benefits are well-described (tangy, custardy, versatile uses), but no pricing, quantity, or promotional offer visible on page
Keep exploring
Captured from the public page at spoon.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with American Spoon or Meta. See data sources.