American Spoon
Facebook · Instagram · Audience Network · Image
The ad
Our traditional Lemon Curd is a bright, tangy spread with a puckery citrus punch. Rich and custardy, our Lemon Curd is a favorite for baking and entertaining. With just the right amount of sweetness to soften the bold tartness of lemon juice, it’s delicious spread between layers of cake, spread over pancakes, or served with fresh berries and a dollop of whipped cream. Taste this true delight for yourself!
Rich & Custardy Lemon Curd
Shop nowThe funnel behind it
Offer: $13.95 8.5 oz
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at social proof with 81 verified reviews averaging 5/5 stars (99% 5-star ratings) and a "Best Seller" badge prominently displayed. The product imagery is clear and the description is detailed. However, the page suffers from poor mobile responsiveness and very slow load times (PageSpeed 38/100), which significantly hampers user experience. The headline is generic ("Lemon Curd") and doesn't match the ad's more compelling "Rich & Custardy" positioning. The CTA button is clear but the page lacks urgency elements, and the offer clarity could be stronger with more prominent pricing and bundle options visibility above the fold.
What this funnel does right. Steal these.
- Social proof9/10
- Call to action8/10
- Trust signals8/10
- Offer clarity7/10
Where it's weak
- Mobile experience3/10
- Page speed4/10
- Message match4/10
- Headline5/10
Full breakdown
Call to action
8/10Primary 'Add To Cart' button is large, red, and prominent; secondary 'Add To Cart' for bundle option is also clear, though button text could be more action-oriented.
- Large red 'Add To Cart' button with high contrast and clear visibility
- Button positioned directly below quantity selector for easy access
- Secondary 'Add To Cart' button for bundle option clearly visible
- CTA text 'Add To Cart' is generic, not 'Shop Now' as in ad
- No urgency messaging (limited stock, time-sensitive offer)
- Bundle CTA requires checkbox selection first, adding friction
Page speed
4/10PageSpeed score of 38/100 converts to approximately 3.8/10, indicating very poor page load performance that will significantly impact user experience and conversion rates.
- PageSpeed score 38/100 indicates critical performance issues
- Slow load times will increase bounce rate on mobile devices
- Poor performance likely due to unoptimized images or excessive scripts
Trust signals
8/10Strong trust signals from verified reviews, 5-star ratings, 'Best Seller' badge, detailed product description, and clear company information (American Spoon, Petoskey Michigan, contact details) in footer.
- 81 verified buyer reviews with detailed testimonials and names
- 5/5 star rating with 99% 5-star breakdown
- 'Best Seller' badge on product
- No visible security badges or SSL indicators in screenshot
- No money-back guarantee or return policy visible above fold
Mobile experience
3/10Page appears to have responsive design elements but likely suffers from poor mobile usability given the 38/100 PageSpeed score, with slow load times and potential layout issues on smaller screens.
- Quantity selector appears mobile-friendly with +/- buttons
- Product image carousel with dot navigation visible for mobile interaction
- PageSpeed score of 38 indicates severe mobile performance issues
- Bundle option checkbox and layout may be cramped on mobile
- Multiple CTAs and form fields could create navigation friction on small screens
Headline
5/10Generic product name 'Lemon Curd' doesn't convey the key selling points from the ad (rich, custardy, tangy).
- Clear and readable typography
- Accurately describes the product
- Misses 'Rich & Custardy' positioning from ad headline
- No emotional appeal or benefit statement
- Doesn't differentiate from generic lemon curd products
Social proof
9/10Exceptional social proof with 81 verified reviews, 5/5 star average (99% 5-star), 'Best Seller' badge, and multiple detailed customer testimonials visible throughout page.
- 81 verified reviews with 5/5 star rating prominently displayed
- 99% 5-star rating bar chart showing overwhelming positive sentiment
- Multiple full customer testimonials with names and 'Verified buyer' badges
Message match
4/10Ad emphasizes 'Rich & Custardy' with detailed flavor/use descriptions, but page headline is just 'Lemon Curd' and product description uses different language structure.
- Product description mentions 'bright, tangy spread' matching ad language
- Uses and applications (baking, entertaining, pancakes) mentioned in both
- Flavor profile (puckery citrus punch, sweetness) described in product details
- Page headline 'Lemon Curd' doesn't use ad's 'Rich & Custardy' positioning
- Ad's compelling narrative structure not reflected in page layout
- Product description is longer and more technical than ad's storytelling approach
Offer clarity
7/10Price and size are clearly displayed ($13.95 8.5 oz) but bundle option requires scrolling and checkbox interaction to understand value proposition.
- Price and weight clearly shown below product image
- Bundle option with Four-Pack alternative visible with price ($55.00)
- Product description details ingredients and uses
- Bundle option requires clicking checkbox to see full details
- No clear savings messaging for the Four-Pack bundle
- Shipping cost from banner ($12) not integrated into offer clarity
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