Athletic Brewing Company landing page teardown
The page at athleticbrewing.com has been the destination of a Athletic Brewing Company Facebook ad for 35 days. We captured it and scored it 76/100 on the 8-point CRO checklist below.
Offer on the page: 35% OFF Ripe Pursuit + Free Shipping on Two 6-Packs
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Athletic Brewing's landing page effectively converts with strong social proof (35K+ reviews, #1 brand status) and clear offer (35% OFF). The page maintains good message-match with the ad's lifestyle/parenting angle through imagery and 'Fit for All Times' positioning. Multiple CTAs and free shipping incentive support conversion. However, PageSpeed score of 61 is a concern for mobile users, potentially impacting conversion rates. Trust is well-established through certifications and awards. The page could improve by: (1) optimizing for faster load times, (2) making primary CTA more specific/urgent, (3) testing single vs. multiple CTA approach.
What this page does right. Steal these.
- Social proof: Excellent social proof: 35,000+ 5-star reviews prominently featured, #1 selling craft N/A brand (Nielsen), 185+ awards, customer testimonial imagery, and real people using product shown.
- Trust signals: Strong trust signals: B-Corp certification badge, 35,000+ reviews, Nielsen source citation, environmental commitment ($8.4M invested in trail protection), multiple social proof elements, brand heritage messaging.
- Mobile experience: Mobile-responsive design evident. Video player, product cards, and CTAs are mobile-friendly. Layout stacks appropriately. App download prompts visible for mobile users.
- Message match: Ad emphasizes parenting/lifestyle benefit without hangovers; page delivers on non-alcoholic beer positioning with lifestyle imagery and 'Fit for All Times' messaging. Good alignment.
- Offer clarity: 35% OFF promotion is prominently displayed with clear product (Ripe Pursuit) and discount amount. Free shipping offer also clearly stated at top and bottom.
- Call to action: Multiple CTAs present ('GET 35% OFF', 'GET IT', 'GET THE WELCOME OFFER'). Primary CTA is action-oriented but could be more specific. Button colors (navy/yellow) have good contrast.
- Headline: Main headline 'GREAT TASTING, NON-ALCOHOLIC BEER' is clear and benefit-focused. Secondary messaging 'FIT FOR ALL TIMES' reinforces brand positioning well.
Full breakdown
Multiple CTAs present ('GET 35% OFF', 'GET IT', 'GET THE WELCOME OFFER'). Primary CTA is action-oriented but could be more specific. Button colors (navy/yellow) have good contrast.
PageSpeed score of 61 indicates moderate performance. Below ideal threshold of 75+. Video content and multiple product images may impact load time on mobile.
Strong trust signals: B-Corp certification badge, 35,000+ reviews, Nielsen source citation, environmental commitment ($8.4M invested in trail protection), multiple social proof elements, brand heritage messaging.
Mobile-responsive design evident. Video player, product cards, and CTAs are mobile-friendly. Layout stacks appropriately. App download prompts visible for mobile users.
Main headline 'GREAT TASTING, NON-ALCOHOLIC BEER' is clear and benefit-focused. Secondary messaging 'FIT FOR ALL TIMES' reinforces brand positioning well.
Excellent social proof: 35,000+ 5-star reviews prominently featured, #1 selling craft N/A brand (Nielsen), 185+ awards, customer testimonial imagery, and real people using product shown.
Ad emphasizes parenting/lifestyle benefit without hangovers; page delivers on non-alcoholic beer positioning with lifestyle imagery and 'Fit for All Times' messaging. Good alignment.
35% OFF promotion is prominently displayed with clear product (Ripe Pursuit) and discount amount. Free shipping offer also clearly stated at top and bottom.
Keep exploring
Captured from the public page at athleticbrewing.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Athletic Brewing Company or Meta. See data sources.