Athletic Brewing Company
Facebook · Instagram · Messenger · Video
The ad
Turns out I prefer parenting when I’m not fighting for my life the next morning. #ad @athleticbrewing #athleticbrewing #fitforalltimes
See detailsThe funnel behind it
Offer: 35% OFF Ripe Pursuit + Free Shipping on Two 6-Packs
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Athletic Brewing's landing page effectively converts with strong social proof (35K+ reviews, #1 brand status) and clear offer (35% OFF). The page maintains good message-match with the ad's lifestyle/parenting angle through imagery and 'Fit for All Times' positioning. Multiple CTAs and free shipping incentive support conversion. However, PageSpeed score of 61 is a concern for mobile users, potentially impacting conversion rates. Trust is well-established through certifications and awards. The page could improve by: (1) optimizing for faster load times, (2) making primary CTA more specific/urgent, (3) testing single vs. multiple CTA approach.
What this funnel does right. Steal these.
- Social proof: Excellent social proof: 35,000+ 5-star reviews prominently featured, #1 selling craft N/A brand (Nielsen), 185+ awards, customer testimonial imagery, and real people using product shown.
- Trust signals: Strong trust signals: B-Corp certification badge, 35,000+ reviews, Nielsen source citation, environmental commitment ($8.4M invested in trail protection), multiple social proof elements, brand heritage messaging.
- Mobile experience: Mobile-responsive design evident. Video player, product cards, and CTAs are mobile-friendly. Layout stacks appropriately. App download prompts visible for mobile users.
- Message match: Ad emphasizes parenting/lifestyle benefit without hangovers; page delivers on non-alcoholic beer positioning with lifestyle imagery and 'Fit for All Times' messaging. Good alignment.
- Offer clarity: 35% OFF promotion is prominently displayed with clear product (Ripe Pursuit) and discount amount. Free shipping offer also clearly stated at top and bottom.
- Call to action: Multiple CTAs present ('GET 35% OFF', 'GET IT', 'GET THE WELCOME OFFER'). Primary CTA is action-oriented but could be more specific. Button colors (navy/yellow) have good contrast.
- Headline: Main headline 'GREAT TASTING, NON-ALCOHOLIC BEER' is clear and benefit-focused. Secondary messaging 'FIT FOR ALL TIMES' reinforces brand positioning well.
Full breakdown
Multiple CTAs present ('GET 35% OFF', 'GET IT', 'GET THE WELCOME OFFER'). Primary CTA is action-oriented but could be more specific. Button colors (navy/yellow) have good contrast.
PageSpeed score of 61 indicates moderate performance. Below ideal threshold of 75+. Video content and multiple product images may impact load time on mobile.
Strong trust signals: B-Corp certification badge, 35,000+ reviews, Nielsen source citation, environmental commitment ($8.4M invested in trail protection), multiple social proof elements, brand heritage messaging.
Mobile-responsive design evident. Video player, product cards, and CTAs are mobile-friendly. Layout stacks appropriately. App download prompts visible for mobile users.
Main headline 'GREAT TASTING, NON-ALCOHOLIC BEER' is clear and benefit-focused. Secondary messaging 'FIT FOR ALL TIMES' reinforces brand positioning well.
Excellent social proof: 35,000+ 5-star reviews prominently featured, #1 selling craft N/A brand (Nielsen), 185+ awards, customer testimonial imagery, and real people using product shown.
Ad emphasizes parenting/lifestyle benefit without hangovers; page delivers on non-alcoholic beer positioning with lifestyle imagery and 'Fit for All Times' messaging. Good alignment.
35% OFF promotion is prominently displayed with clear product (Ripe Pursuit) and discount amount. Free shipping offer also clearly stated at top and bottom.
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