Beauty From Bees landing page teardown
The page at beautyfrombees.ca has been the destination of a Beauty From Bees Facebook ad for 245 days. We captured it and scored it 66/100 on the 8-point CRO checklist below.
Offer on the page: Save 32% Get a FREE full-sized bottle of our 2oz Face Oil ($76 CAD value)
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has strong social proof (876 five-star reviews, 1M+ products sold, visible before/after results), clear product benefits with a numbered "4 Reasons" section, founder credibility, and excellent trust signals (100% natural ingredients, pregnancy-safe, non-toxic). The offer is reasonably clear with the 32% savings and free bottle prominently displayed. However, the page suffers from significant weaknesses: the primary CTA button text ("Claim Free Bottle Now") doesn't match the ad CTA ("Shop now"), creating message confusion; the page speed score of 51 is poor and will hurt conversions; mobile optimization appears adequate but could be stronger; and while the headline mentions the trio, it doesn't emphasize the specific free offer as prominently as the ad does. The page also has a popup modal requesting an email for a free body serum, which may distract from the primary conversion goal.
What this page does right. Steal these.
- Social proof: Excellent social proof with 876 five-star reviews, 1M+ products sold, visible before/after results across 7 days, and founder testimonial from Michelle Sayers.
- Trust signals: Strong trust signals including 100% natural ingredients, pregnancy-safe claim, non-toxic formulation, founder story, media mentions (Cosmopolitan, People), and detailed ingredient breakdowns.
- Mobile experience: Layout appears mobile-responsive with stacked sections, but the popup modal and overall design could be more mobile-optimized for conversion.
- Headline: The headline focuses on benefits (healthier, younger-looking skin) but doesn't lead with the compelling free offer or savings percentage that the ad emphasizes.
- Offer clarity: The offer mentions 32% savings and a free 2oz Face Oil, but the exact value proposition of the trio versus individual products isn't crystal clear.
Where it leaks conversions
- Page speed: PageSpeed score of 51 is significantly below the 75+ threshold for good performance, which will negatively impact mobile conversions and user experience.
Full breakdown
Primary CTA button says 'Claim Free Bottle Now' which doesn't match the ad's 'Shop now' CTA, creating inconsistency and potential confusion.
PageSpeed score of 51 is significantly below the 75+ threshold for good performance, which will negatively impact mobile conversions and user experience.
Strong trust signals including 100% natural ingredients, pregnancy-safe claim, non-toxic formulation, founder story, media mentions (Cosmopolitan, People), and detailed ingredient breakdowns.
Layout appears mobile-responsive with stacked sections, but the popup modal and overall design could be more mobile-optimized for conversion.
The headline focuses on benefits (healthier, younger-looking skin) but doesn't lead with the compelling free offer or savings percentage that the ad emphasizes.
Excellent social proof with 876 five-star reviews, 1M+ products sold, visible before/after results across 7 days, and founder testimonial from Michelle Sayers.
The ad emphasizes the free 2oz Face Oil and specific product inclusions, but the page headline leads with anti-aging benefits rather than the offer itself.
The offer mentions 32% savings and a free 2oz Face Oil, but the exact value proposition of the trio versus individual products isn't crystal clear.
Keep exploring
Captured from the public page at beautyfrombees.ca; ad data from the public Meta Ad Library. Funnelens is not affiliated with Beauty From Bees or Meta. See data sources.