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Beauty From Bees

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Days running

245 days

Funnel score

66/100

Page speed

51/100

The ad

Get a FREE full-sized 2oz Bottle of our famous Face Oil when you buy our night and day serum. What's Included: ✅ 1 Bottle of Day Serum ✅ 1 Bottle Night Serum ✅ 1 FREE Full Sized 2 Oz Bottle of Face Oil ✅ Months of Healthier, Smoother Skin This is a limited-time offer, while supplies last.

Get 1 FREE Full Sized 2oz Bottle of Face Oil

Shop now

Angle: Value stacking with free premium product incentiveHook: Free gift offerFormat: Product bundle showcase image

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The funnel behind it

Offer: Save 32% Get a FREE full-sized bottle of our 2oz Face Oil ($76 CAD value)

Full landing page teardown →Visit landing page →

66/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does several things well: it has strong social proof (876 five-star reviews, 1M+ products sold, visible before/after results), clear product benefits with a numbered "4 Reasons" section, founder credibility, and excellent trust signals (100% natural ingredients, pregnancy-safe, non-toxic). The offer is reasonably clear with the 32% savings and free bottle prominently displayed. However, the page suffers from significant weaknesses: the primary CTA button text ("Claim Free Bottle Now") doesn't match the ad CTA ("Shop now"), creating message confusion; the page speed score of 51 is poor and will hurt conversions; mobile optimization appears adequate but could be stronger; and while the headline mentions the trio, it doesn't emphasize the specific free offer as prominently as the ad does. The page also has a popup modal requesting an email for a free body serum, which may distract from the primary conversion goal.

What this funnel does right. Steal these.

Social proof: Excellent social proof with 876 five-star reviews, 1M+ products sold, visible before/after results across 7 days, and founder testimonial from Michelle Sayers.
Trust signals: Strong trust signals including 100% natural ingredients, pregnancy-safe claim, non-toxic formulation, founder story, media mentions (Cosmopolitan, People), and detailed ingredient breakdowns.
Mobile experience: Layout appears mobile-responsive with stacked sections, but the popup modal and overall design could be more mobile-optimized for conversion.
Headline: The headline focuses on benefits (healthier, younger-looking skin) but doesn't lead with the compelling free offer or savings percentage that the ad emphasizes.
Offer clarity: The offer mentions 32% savings and a free 2oz Face Oil, but the exact value proposition of the trio versus individual products isn't crystal clear.

Where it's weak

Page speed: PageSpeed score of 51 is significantly below the 75+ threshold for good performance, which will negatively impact mobile conversions and user experience.

Full breakdown

Call to action6/10

Primary CTA button says 'Claim Free Bottle Now' which doesn't match the ad's 'Shop now' CTA, creating inconsistency and potential confusion.

Page speed3/10

PageSpeed score of 51 is significantly below the 75+ threshold for good performance, which will negatively impact mobile conversions and user experience.

Trust signals8/10

Strong trust signals including 100% natural ingredients, pregnancy-safe claim, non-toxic formulation, founder story, media mentions (Cosmopolitan, People), and detailed ingredient breakdowns.

Mobile experience7/10

Layout appears mobile-responsive with stacked sections, but the popup modal and overall design could be more mobile-optimized for conversion.

Headline7/10

The headline focuses on benefits (healthier, younger-looking skin) but doesn't lead with the compelling free offer or savings percentage that the ad emphasizes.

Social proof9/10

Excellent social proof with 876 five-star reviews, 1M+ products sold, visible before/after results across 7 days, and founder testimonial from Michelle Sayers.

Message match6/10

The ad emphasizes the free 2oz Face Oil and specific product inclusions, but the page headline leads with anti-aging benefits rather than the offer itself.

Offer clarity7/10

The offer mentions 32% savings and a free 2oz Face Oil, but the exact value proposition of the trio versus individual products isn't crystal clear.