Besque landing page teardown
The page at besque.co has been the destination of a Besque Facebook ad for 18 days. We captured it and scored it 56/100 on the 8-point CRO checklist below.
Offer on the page: FREE bottle of the Unscented Luxury Body Oil when you purchase your first Besque Magic Body Oil
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at emotional resonance and message match, directly addressing the specific pain point of loose skin after rapid weight loss—a problem the ad explicitly promises to solve. The headline is compelling and the long-form content builds credibility through detailed explanation of the skin problem and the science behind the solution. However, the page suffers from critical weaknesses: the primary CTA is buried mid-page rather than prominently placed, the offer clarity is somewhat obscured (the free bottle offer appears late in the content), mobile optimization appears compromised with dense text blocks, and the page speed is severely poor (37/100), which will hurt conversion and user experience significantly. Social proof is minimal—no customer testimonials, reviews, or trust badges are visible. The page reads more like an educational article than a high-converting sales page, which may work for engagement but dilutes urgency and conversion intent.
What this page does right. Steal these.
- Message match9/10
- Headline8/10
Where it leaks conversions
- Social proof2/10
- Page speed4/10
- Mobile experience4/10
- Call to action5/10
Full breakdown
Call to action
5/10Primary CTA 'SKIP TO SEE THE SOLUTION' is buried mid-page in green button; secondary CTAs appear later but lack prominence.
- Green button color provides some visual contrast
- Clear, action-oriented button text
- Primary CTA is positioned mid-page rather than above the fold
- No prominent hero CTA visible in the first section
- Button text 'SKIP TO SEE THE SOLUTION' is indirect—doesn't say 'Shop' or 'Buy'
Page speed
4/10PageSpeed score of 37/100 converts to approximately 3.7 on the 0-10 scale, indicating severe performance issues.
- PageSpeed score of 37 indicates critical performance problems
- Slow load times will increase bounce rate and hurt conversion
- Poor speed impacts both user experience and SEO ranking
Trust signals
6/10Page builds trust through detailed scientific explanation and ingredient transparency, but lacks third-party validation or customer proof.
- Detailed explanation of skin science and collagen structure builds credibility
- Transparent ingredient list with specific botanical names and benefits
- Brand positioning as 'small British brand' adds authenticity
- No customer testimonials or reviews to validate claims
- No trust badges, certifications, or third-party validation visible
- No company credentials, founder story, or brand authority signals
Mobile experience
4/10Dense text blocks and long paragraphs appear poorly optimized for mobile viewing; layout seems designed for desktop reading.
- Green CTA buttons appear to have adequate tap targets
- Long, dense paragraphs without mobile-friendly formatting or breaks
- Numbered list items (1-7) may not stack well on small screens
- No visible mobile-specific layout adjustments or responsive design optimization
Headline
8/10The headline directly mirrors the ad's promise and speaks to the specific pain point of loose skin after weight loss.
- Addresses the exact problem the ad promises to solve (loose skin after weight loss)
- Emotionally resonant and relatable to the target audience
- Clear, conversational tone that matches the ad messaging
Social proof
2/10Virtually no social proof elements visible across the entire page—no customer testimonials, reviews, ratings, or trust badges.
- No customer testimonials or reviews visible
- No star ratings or review counts
- No trust badges, certifications, or third-party validation
Message match
9/10Exceptional alignment between ad and page: both focus on loose skin after GLP-1 weight loss, the seven-oil formula, deep penetration, and the free bottle offer.
- Page directly addresses the GLP-1 weight loss + loose skin problem from the ad
- Mentions the seven cold-pressed oils and deep dermis penetration promised in ad
- Free bottle offer matches the ad's promotional message
Offer clarity
6/10The free bottle offer is mentioned but buried in the middle of the page content rather than prominently displayed.
- Free bottle offer is stated clearly when it appears
- Urgency language included ('Offer won't last long')
- Offer appears deep in the page rather than in hero section
- No visual callout or dedicated offer section above the fold
- Conditions of the offer (purchase first bottle to get free one) could be clearer upfront
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That is one page's teardown. Now get your own.
Same 8-factor rubric, same evidence-backed notes, on your landing page instead of theirs. Free, no signup, about 30 seconds.
Free, no signup, no card. The same 8 factor score every page here was graded on.
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Captured from the public page at besque.co; ad data from the public Meta Ad Library. Funnelens is not affiliated with Besque or Meta. See data sources.