Funnelens

Besque

Facebook · Instagram · Audience Network · Image

Active
Days running
18 days
Funnel score
56/100
Page speed
37/100

The ad

Besque ad creative

Congratulations on your dream body. Now let’s get that sagging skin to match up. GLP-1 melts the fat fast, faster than collagen can keep up. So the skin that used to stretch around your old shape just… stays there. Loose. Deflated. Waiting for volume that's gone for good. Besque Magic Body Oil gives it something to work with, seven cold-pressed oils that actually penetrate to the dermis instead of sitting on top. Deep nourishment for skin that lost its structure faster than it lost its shape. Visibly firming, hydrating, and giving your skin the natural luminosity that it lost. Right now, you can claim a FREE bottle of the Unscented Luxury Body Oil when you purchase your first Besque Magic Body Oil. Offer won’t last long! Give your skin the update it's been waiting for. Shop now at https://besque.co/pages/glp-advertorial-1

Dream Body. Dream Skin.

Shop now
Angle: Problem-solution for GLP-1 users experiencing loose skin after weight lossHook: Congratulatory opener with immediate problem reframeFormat: Image ad with long-form body copy

The funnel behind it

Besque landing page

Offer: FREE bottle of the Unscented Luxury Body Oil when you purchase your first Besque Magic Body Oil

56/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This page excels at emotional resonance and message match, directly addressing the specific pain point of loose skin after rapid weight loss—a problem the ad explicitly promises to solve. The headline is compelling and the long-form content builds credibility through detailed explanation of the skin problem and the science behind the solution. However, the page suffers from critical weaknesses: the primary CTA is buried mid-page rather than prominently placed, the offer clarity is somewhat obscured (the free bottle offer appears late in the content), mobile optimization appears compromised with dense text blocks, and the page speed is severely poor (37/100), which will hurt conversion and user experience significantly. Social proof is minimal—no customer testimonials, reviews, or trust badges are visible. The page reads more like an educational article than a high-converting sales page, which may work for engagement but dilutes urgency and conversion intent.

What this funnel does right. Steal these.

  • Message match9/10
  • Headline8/10

Where it's weak

  • Social proof2/10
  • Page speed4/10
  • Mobile experience4/10
  • Call to action5/10

Full breakdown

Call to action

5/10

Primary CTA 'SKIP TO SEE THE SOLUTION' is buried mid-page in green button; secondary CTAs appear later but lack prominence.

What works
  • Green button color provides some visual contrast
  • Clear, action-oriented button text
What hurts
  • Primary CTA is positioned mid-page rather than above the fold
  • No prominent hero CTA visible in the first section
  • Button text 'SKIP TO SEE THE SOLUTION' is indirect—doesn't say 'Shop' or 'Buy'

Page speed

4/10

PageSpeed score of 37/100 converts to approximately 3.7 on the 0-10 scale, indicating severe performance issues.

What hurts
  • PageSpeed score of 37 indicates critical performance problems
  • Slow load times will increase bounce rate and hurt conversion
  • Poor speed impacts both user experience and SEO ranking

Trust signals

6/10

Page builds trust through detailed scientific explanation and ingredient transparency, but lacks third-party validation or customer proof.

What works
  • Detailed explanation of skin science and collagen structure builds credibility
  • Transparent ingredient list with specific botanical names and benefits
  • Brand positioning as 'small British brand' adds authenticity
What hurts
  • No customer testimonials or reviews to validate claims
  • No trust badges, certifications, or third-party validation visible
  • No company credentials, founder story, or brand authority signals

Mobile experience

4/10

Dense text blocks and long paragraphs appear poorly optimized for mobile viewing; layout seems designed for desktop reading.

What works
  • Green CTA buttons appear to have adequate tap targets
What hurts
  • Long, dense paragraphs without mobile-friendly formatting or breaks
  • Numbered list items (1-7) may not stack well on small screens
  • No visible mobile-specific layout adjustments or responsive design optimization

Headline

8/10

The headline directly mirrors the ad's promise and speaks to the specific pain point of loose skin after weight loss.

What works
  • Addresses the exact problem the ad promises to solve (loose skin after weight loss)
  • Emotionally resonant and relatable to the target audience
  • Clear, conversational tone that matches the ad messaging

Social proof

2/10

Virtually no social proof elements visible across the entire page—no customer testimonials, reviews, ratings, or trust badges.

What hurts
  • No customer testimonials or reviews visible
  • No star ratings or review counts
  • No trust badges, certifications, or third-party validation

Message match

9/10

Exceptional alignment between ad and page: both focus on loose skin after GLP-1 weight loss, the seven-oil formula, deep penetration, and the free bottle offer.

What works
  • Page directly addresses the GLP-1 weight loss + loose skin problem from the ad
  • Mentions the seven cold-pressed oils and deep dermis penetration promised in ad
  • Free bottle offer matches the ad's promotional message

Offer clarity

6/10

The free bottle offer is mentioned but buried in the middle of the page content rather than prominently displayed.

What works
  • Free bottle offer is stated clearly when it appears
  • Urgency language included ('Offer won't last long')
What hurts
  • Offer appears deep in the page rather than in hero section
  • No visual callout or dedicated offer section above the fold
  • Conditions of the offer (purchase first bottle to get free one) could be clearer upfront

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Your own page

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The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.

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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.