Besque landing page teardown
The page at besque.co has been the destination of a Besque Facebook ad for 189 days. We captured it and scored it 75/100 on the 8-point CRO checklist below.
Offer on the page: Besquè Magic Body Oil XL - 200ml at £100 GBP (35% discount mentioned in ad)
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-executed product page for a premium body oil targeting post-weight-loss skin concerns. The page successfully translates the ad's emotional hook (loose skin after weight loss) into detailed product education. Strengths include strong social proof, clear benefit messaging, authentic ingredient transparency, and consistent brand voice. The before/after imagery effectively demonstrates results. Weaknesses include moderate page speed (66), generic main headline that doesn't lead with the discount offer, and the 35% discount mentioned in the ad isn't prominently displayed on the page itself. The CTA is functional but could be more urgency-driven. Overall, the page builds strong credibility and product understanding, which should drive conversions among the target audience (women dealing with post-weight-loss skin laxity).
What this page does right. Steal these.
- Trust signals: Multiple trust indicators: authentic ingredient sourcing emphasized, warning against counterfeits, detailed ingredient breakdown with specific benefits, Trustpilot reviews, 500K+ customer base, climate commitment, worldwide shipping (220+ countries), contact information provided, natural/ethical sourcing claims. Strong trust architecture.
- Social proof: Strong social proof: '500,000+ Happy Customers Worldwide' at top, 'Loved by 500,000+ Women' section, Trustpilot rating visible, '1 sold every minute' badge, before/after imagery. Multiple trust signals reinforce credibility.
- Message match: Excellent alignment between ad and page. Ad focuses on loose skin post-weight loss; page extensively addresses this with before/after imagery, specific body areas (arms, thighs, stomach), and detailed mechanism of action. Messaging is consistent throughout.
- Offer clarity: Clear offer: 200ml body oil at £100 GBP with 35% discount mentioned in ad. Product benefits (firming, tightening, hydrating) are well-articulated. Price is visible but discount amount not explicitly shown on page.
- Call to action: Primary CTA 'ADD TO CART' is clear and prominent. Secondary 'QUICK BUY' option for bundled product. However, CTA could be more action-oriented (e.g., 'Claim 35% Discount' to match ad promise). Single CTA placement is adequate but could benefit from additional urgency.
- Page speed: PageSpeed score of 66 is moderate. Page loads acceptably but has room for optimization. Not in the 'fast' category (75+) which could impact conversion rates. Image-heavy product pages typically score lower; optimization of image sizes could improve performance.
- Mobile experience: Page appears mobile-responsive with stacked layout visible in screenshots. Product images, text, and CTAs are accessible. Navigation menu is present. However, without explicit mobile testing data, minor usability concerns may exist with image loading or button sizing on smaller screens.
- Headline: Page headline 'Plumps, tightens, firms and hydrates skin' is benefit-focused but generic. Ad headline about 35% OFF is more compelling. Main value prop (targets loose skin post-weight loss) is buried in body copy rather than prominent headline.
Full breakdown
Primary CTA 'ADD TO CART' is clear and prominent. Secondary 'QUICK BUY' option for bundled product. However, CTA could be more action-oriented (e.g., 'Claim 35% Discount' to match ad promise). Single CTA placement is adequate but could benefit from additional urgency.
PageSpeed score of 66 is moderate. Page loads acceptably but has room for optimization. Not in the 'fast' category (75+) which could impact conversion rates. Image-heavy product pages typically score lower; optimization of image sizes could improve performance.
Multiple trust indicators: authentic ingredient sourcing emphasized, warning against counterfeits, detailed ingredient breakdown with specific benefits, Trustpilot reviews, 500K+ customer base, climate commitment, worldwide shipping (220+ countries), contact information provided, natural/ethical sourcing claims. Strong trust architecture.
Page appears mobile-responsive with stacked layout visible in screenshots. Product images, text, and CTAs are accessible. Navigation menu is present. However, without explicit mobile testing data, minor usability concerns may exist with image loading or button sizing on smaller screens.
Page headline 'Plumps, tightens, firms and hydrates skin' is benefit-focused but generic. Ad headline about 35% OFF is more compelling. Main value prop (targets loose skin post-weight loss) is buried in body copy rather than prominent headline.
Strong social proof: '500,000+ Happy Customers Worldwide' at top, 'Loved by 500,000+ Women' section, Trustpilot rating visible, '1 sold every minute' badge, before/after imagery. Multiple trust signals reinforce credibility.
Excellent alignment between ad and page. Ad focuses on loose skin post-weight loss; page extensively addresses this with before/after imagery, specific body areas (arms, thighs, stomach), and detailed mechanism of action. Messaging is consistent throughout.
Clear offer: 200ml body oil at £100 GBP with 35% discount mentioned in ad. Product benefits (firming, tightening, hydrating) are well-articulated. Price is visible but discount amount not explicitly shown on page.
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Captured from the public page at besque.co; ad data from the public Meta Ad Library. Funnelens is not affiliated with Besque or Meta. See data sources.