Besque
Facebook · Instagram · Audience Network · Image
The ad
Lost the weight BUT gained the loose skin? Congratulations. You did the hard part. You transformed your health. You lost 30, 50, 100+ pounds. You feel incredible. But your skin didn't get the memo. It's loose. Saggy. Hanging where it used to fill. Your arms look deflated. Your stomach won't tighten no matter how many crunches you do. Your thighs have that draped, crepey texture that makes you want to cover up. You worked so hard. And now you're hiding your victory under baggy clothes. This is Ozempic Sag. Rapid weight loss sag. And it's real. Here's what happened. Your body lost volume faster than your skin could adapt. The fat disappeared, but your skin's elasticity couldn't keep up. It stretched for years, and now it doesn't know how to bounce back. Exercise builds muscle. But it doesn't rebuild skin elasticity. That requires something deeper. Besque Magic Body Oil rebuilds what rapid weight loss took away. Seven pure, cold-pressed oils that penetrate deep to restore firmness and elasticity from within. Evening Primrose rebuilds skin structure and restores elasticity. Your skin starts to tighten instead of sag. Patchouli boosts collagen production at the cellular level. Your skin regains the structure it lost. Rosehip regenerates damaged cells and speeds repair. Loose skin starts to firm. Sweet Almond deeply hydrates and plumps skin layers. That deflated look fills out. Vitamin E protects and repairs. Your skin stops deteriorating and starts rebuilding. Geranium tightens and firms loose, sagging areas. Lavender reduces inflammation and promotes healing. This isn't a quick fix. It's cellular regeneration. Your skin needs time to rebuild what it lost. But with daily use, it happens. Use it on damp skin after your shower. Smooth it generously over loose areas. Arms, stomach, thighs, anywhere that needs firming. It absorbs instantly. Within weeks, you'll feel the difference. Your skin gets thicker, more resilient. Within months, you'll see it. Firmer arms. Tighter stomach. Smoother thighs. You worked hard to lose the weight. Now give your skin what it needs to catch up. Over 445,000 women trust Besque Magic Body Oil. Many dealing with exactly what you're dealing with right now. Don't let saggy skin steal your victory. You earned this body. Now make your skin match how strong you feel. 💛 Besque Magic Body Oil - Beware of “cheap” imitations online. They are chinese made, skin-damaging fakes with nasty ingredients. You can only purchase authentic Besque products from besque.com
Anti-Sag Formula Now 35% OFF ➡️➡️
Shop nowThe funnel behind it
Offer: Besquè Magic Body Oil XL - 200ml at £100 GBP (35% discount mentioned in ad)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-executed product page for a premium body oil targeting post-weight-loss skin concerns. The page successfully translates the ad's emotional hook (loose skin after weight loss) into detailed product education. Strengths include strong social proof, clear benefit messaging, authentic ingredient transparency, and consistent brand voice. The before/after imagery effectively demonstrates results. Weaknesses include moderate page speed (66), generic main headline that doesn't lead with the discount offer, and the 35% discount mentioned in the ad isn't prominently displayed on the page itself. The CTA is functional but could be more urgency-driven. Overall, the page builds strong credibility and product understanding, which should drive conversions among the target audience (women dealing with post-weight-loss skin laxity).
What this funnel does right. Steal these.
- Trust signals: Multiple trust indicators: authentic ingredient sourcing emphasized, warning against counterfeits, detailed ingredient breakdown with specific benefits, Trustpilot reviews, 500K+ customer base, climate commitment, worldwide shipping (220+ countries), contact information provided, natural/ethical sourcing claims. Strong trust architecture.
- Social proof: Strong social proof: '500,000+ Happy Customers Worldwide' at top, 'Loved by 500,000+ Women' section, Trustpilot rating visible, '1 sold every minute' badge, before/after imagery. Multiple trust signals reinforce credibility.
- Message match: Excellent alignment between ad and page. Ad focuses on loose skin post-weight loss; page extensively addresses this with before/after imagery, specific body areas (arms, thighs, stomach), and detailed mechanism of action. Messaging is consistent throughout.
- Offer clarity: Clear offer: 200ml body oil at £100 GBP with 35% discount mentioned in ad. Product benefits (firming, tightening, hydrating) are well-articulated. Price is visible but discount amount not explicitly shown on page.
- Call to action: Primary CTA 'ADD TO CART' is clear and prominent. Secondary 'QUICK BUY' option for bundled product. However, CTA could be more action-oriented (e.g., 'Claim 35% Discount' to match ad promise). Single CTA placement is adequate but could benefit from additional urgency.
- Page speed: PageSpeed score of 66 is moderate. Page loads acceptably but has room for optimization. Not in the 'fast' category (75+) which could impact conversion rates. Image-heavy product pages typically score lower; optimization of image sizes could improve performance.
- Mobile experience: Page appears mobile-responsive with stacked layout visible in screenshots. Product images, text, and CTAs are accessible. Navigation menu is present. However, without explicit mobile testing data, minor usability concerns may exist with image loading or button sizing on smaller screens.
- Headline: Page headline 'Plumps, tightens, firms and hydrates skin' is benefit-focused but generic. Ad headline about 35% OFF is more compelling. Main value prop (targets loose skin post-weight loss) is buried in body copy rather than prominent headline.
Full breakdown
Primary CTA 'ADD TO CART' is clear and prominent. Secondary 'QUICK BUY' option for bundled product. However, CTA could be more action-oriented (e.g., 'Claim 35% Discount' to match ad promise). Single CTA placement is adequate but could benefit from additional urgency.
PageSpeed score of 66 is moderate. Page loads acceptably but has room for optimization. Not in the 'fast' category (75+) which could impact conversion rates. Image-heavy product pages typically score lower; optimization of image sizes could improve performance.
Multiple trust indicators: authentic ingredient sourcing emphasized, warning against counterfeits, detailed ingredient breakdown with specific benefits, Trustpilot reviews, 500K+ customer base, climate commitment, worldwide shipping (220+ countries), contact information provided, natural/ethical sourcing claims. Strong trust architecture.
Page appears mobile-responsive with stacked layout visible in screenshots. Product images, text, and CTAs are accessible. Navigation menu is present. However, without explicit mobile testing data, minor usability concerns may exist with image loading or button sizing on smaller screens.
Page headline 'Plumps, tightens, firms and hydrates skin' is benefit-focused but generic. Ad headline about 35% OFF is more compelling. Main value prop (targets loose skin post-weight loss) is buried in body copy rather than prominent headline.
Strong social proof: '500,000+ Happy Customers Worldwide' at top, 'Loved by 500,000+ Women' section, Trustpilot rating visible, '1 sold every minute' badge, before/after imagery. Multiple trust signals reinforce credibility.
Excellent alignment between ad and page. Ad focuses on loose skin post-weight loss; page extensively addresses this with before/after imagery, specific body areas (arms, thighs, stomach), and detailed mechanism of action. Messaging is consistent throughout.
Clear offer: 200ml body oil at £100 GBP with 35% discount mentioned in ad. Product benefits (firming, tightening, hydrating) are well-articulated. Price is visible but discount amount not explicitly shown on page.
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