ColourPop landing page teardown
The page at colourpop.com has been the destination of a ColourPop Facebook ad for 39 days. We captured it and scored it 70/100 on the 8-point CRO checklist below.
Offer on the page: $70.00 value
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at social proof with 7,194 reviews and a 4.8-star rating prominently displayed, plus authentic user-generated content showing the product in action. The offer is clear (10 iconic nude shades, $70 value for $29) and the product imagery is compelling. However, the page suffers from poor mobile optimization with cramped layouts and a slow PageSpeed score of 47, which significantly impacts user experience. The CTA button could be more prominent and action-oriented, and the headline "Lippie Pencil Vault" is generic compared to the ad's more compelling "Ultimate Nude Lip Set" messaging.
What this page does right. Steal these.
- Social proof: Exceptional social proof with 7,194 verified reviews, 4.8-star rating, verified buyer badges, and authentic user-generated content showing real customers using the product.
- Trust signals: Strong trust signals including verified buyer reviews, brand partnership with Pokémon/Eevee, clear product details, ingredient lists, and professional product photography.
- Offer clarity: The $70 value for $29 offer is clearly displayed, and product details list all 10 shades included, though the discount percentage could be more prominent.
- Call to action: The 'add to bag $29.00' CTA is clear and includes pricing, but lacks urgency language and could be more visually prominent against the black button design.
- Message match: The page delivers on the ad's promise of 10 iconic nude lip liners with ultra-creamy, long-wear benefits, though the page emphasizes 'Truth or Bare' collection name over the 'Ultimate Set' positioning.
Where it leaks conversions
- Page speed3/10
PageSpeed score of 47 indicates poor performance; the page likely has slow load times, high bounce risk, and poor user experience on mobile devices.
- Mobile experience5/10
Mobile layout appears cramped with small text, stacked elements, and navigation that may be difficult to interact with on smaller screens.
Full breakdown
The 'add to bag $29.00' CTA is clear and includes pricing, but lacks urgency language and could be more visually prominent against the black button design.
PageSpeed score of 47 indicates poor performance; the page likely has slow load times, high bounce risk, and poor user experience on mobile devices.
Strong trust signals including verified buyer reviews, brand partnership with Pokémon/Eevee, clear product details, ingredient lists, and professional product photography.
Mobile layout appears cramped with small text, stacked elements, and navigation that may be difficult to interact with on smaller screens.
The headline 'Lippie Pencil Vault' is descriptive but generic and doesn't match the more compelling ad headline 'The Ultimate Nude Lip Set.'
Exceptional social proof with 7,194 verified reviews, 4.8-star rating, verified buyer badges, and authentic user-generated content showing real customers using the product.
The page delivers on the ad's promise of 10 iconic nude lip liners with ultra-creamy, long-wear benefits, though the page emphasizes 'Truth or Bare' collection name over the 'Ultimate Set' positioning.
The $70 value for $29 offer is clearly displayed, and product details list all 10 shades included, though the discount percentage could be more prominent.
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Captured from the public page at colourpop.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with ColourPop or Meta. See data sources.