Dollar Shave Club landing page teardown
The page at us.dollarshaveclub.com has been the destination of a Dollar Shave Club Facebook ad for 60 days. We captured it and scored it 75/100 on the 8-point CRO checklist below.
Offer on the page: Starter Set with Diamond Grip Handle, 2 Signature 6 Blade razors, 2 Classic 4 Blade razors, Shave Butter, Razor Cover, Free Shipping - $8.00 (then $27.25 every 2 months, cancel anytime)
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-structured product page with excellent offer clarity, strong social proof, and clear CTAs. The page successfully delivers on the ad promise with detailed product information, customer testimonials, and transparent pricing. Mobile experience is solid with good UX patterns. However, the critically low PageSpeed score (31) is a major liability that will hurt conversion rates, especially on mobile devices where the target audience likely resides. The page needs urgent performance optimization—image compression, lazy loading, code minification, and server-side improvements are essential. Despite strong creative and messaging, slow load times could reduce conversions by 20-40%. The subscription model is well-explained with flexibility messaging ('Skip, edit, or cancel anytime'), which reduces friction. Overall, this is a high-intent page hampered by technical performance issues.
What this page does right. Steal these.
- Offer clarity: Extremely clear: $8.00 price point prominently displayed, exact contents listed (2 razors, blades, shave butter, handle, cover), subscription model clearly explained with 2-month delivery cycle
- Call to action: Multiple CTAs present: prominent orange 'ADD TO CART' button (primary), 'SELECT YOUR HANDLE' button, 'LET'S DO THIS' button. Clear, action-oriented, high contrast. Quantity selector present
- Trust signals: Strong trust indicators: established brand (10M subscribers), money-back guarantee, customer reviews with 5-star ratings, clear product details, FAQ section, multiple trust badges. Footer includes legal links and company info
- Mobile experience: Mobile-optimized layout with stacked elements, readable typography, large touch targets for buttons. Color picker and quantity controls are accessible. Responsive design evident throughout
- Headline: Strong and benefit-driven ('THE ULTIMATE INTRO TO YOUR BEST SHAVE'), though ad headline 'Meet Our Best Razor Ever' is slightly generic. Page headline emphasizes value proposition effectively
- Social proof: Multiple trust signals: 10M subscribers served, 4.7 rating, three 5-star customer testimonials with specific praise, 30-day money-back guarantee. Strong but could include more review volume/count
- Message match: Strong alignment: ad promises 'Best Razor Ever with longer-lasting blades, smoother glide, same great price' and page delivers exactly this with 'TRY BOTH BLADES' section, detailed product specs, and $8 price confirmation
Where it leaks conversions
- Page speed: PageSpeed score of 31 is critically poor. This will significantly impact conversion rates, mobile UX, and SEO. Major performance issue requiring immediate optimization
Full breakdown
Multiple CTAs present: prominent orange 'ADD TO CART' button (primary), 'SELECT YOUR HANDLE' button, 'LET'S DO THIS' button. Clear, action-oriented, high contrast. Quantity selector present
PageSpeed score of 31 is critically poor. This will significantly impact conversion rates, mobile UX, and SEO. Major performance issue requiring immediate optimization
Strong trust indicators: established brand (10M subscribers), money-back guarantee, customer reviews with 5-star ratings, clear product details, FAQ section, multiple trust badges. Footer includes legal links and company info
Mobile-optimized layout with stacked elements, readable typography, large touch targets for buttons. Color picker and quantity controls are accessible. Responsive design evident throughout
Strong and benefit-driven ('THE ULTIMATE INTRO TO YOUR BEST SHAVE'), though ad headline 'Meet Our Best Razor Ever' is slightly generic. Page headline emphasizes value proposition effectively
Multiple trust signals: 10M subscribers served, 4.7 rating, three 5-star customer testimonials with specific praise, 30-day money-back guarantee. Strong but could include more review volume/count
Strong alignment: ad promises 'Best Razor Ever with longer-lasting blades, smoother glide, same great price' and page delivers exactly this with 'TRY BOTH BLADES' section, detailed product specs, and $8 price confirmation
Extremely clear: $8.00 price point prominently displayed, exact contents listed (2 razors, blades, shave butter, handle, cover), subscription model clearly explained with 2-month delivery cycle
Keep exploring
Captured from the public page at us.dollarshaveclub.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Dollar Shave Club or Meta. See data sources.