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Dollar Shave Club

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All Dollar Shave Club ads & funnels →Meta Ad Library

Days running

60 days

Funnel score

75/100

Page speed

31/100

The ad

Meet our Starter Set: our Best Razor Ever with longer-lasting blades, a smoother glide, and the same great price, plus everything you need for your best shave yet.

Meet Our Best Razor Ever

Shop now

Angle: Product superiority with value preservationHook: Superlative claim (Best Razor Ever)Format: Product showcase image

View this ad in Meta Ad Library →

The funnel behind it

Offer: Starter Set with Diamond Grip Handle, 2 Signature 6 Blade razors, 2 Classic 4 Blade razors, Shave Butter, Razor Cover, Free Shipping - $8.00 (then $27.25 every 2 months, cancel anytime)

Full landing page teardown →Visit landing page →

75/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a well-structured product page with excellent offer clarity, strong social proof, and clear CTAs. The page successfully delivers on the ad promise with detailed product information, customer testimonials, and transparent pricing. Mobile experience is solid with good UX patterns. However, the critically low PageSpeed score (31) is a major liability that will hurt conversion rates, especially on mobile devices where the target audience likely resides. The page needs urgent performance optimization—image compression, lazy loading, code minification, and server-side improvements are essential. Despite strong creative and messaging, slow load times could reduce conversions by 20-40%. The subscription model is well-explained with flexibility messaging ('Skip, edit, or cancel anytime'), which reduces friction. Overall, this is a high-intent page hampered by technical performance issues.

What this funnel does right. Steal these.

Offer clarity: Extremely clear: $8.00 price point prominently displayed, exact contents listed (2 razors, blades, shave butter, handle, cover), subscription model clearly explained with 2-month delivery cycle
Call to action: Multiple CTAs present: prominent orange 'ADD TO CART' button (primary), 'SELECT YOUR HANDLE' button, 'LET'S DO THIS' button. Clear, action-oriented, high contrast. Quantity selector present
Trust signals: Strong trust indicators: established brand (10M subscribers), money-back guarantee, customer reviews with 5-star ratings, clear product details, FAQ section, multiple trust badges. Footer includes legal links and company info
Mobile experience: Mobile-optimized layout with stacked elements, readable typography, large touch targets for buttons. Color picker and quantity controls are accessible. Responsive design evident throughout
Headline: Strong and benefit-driven ('THE ULTIMATE INTRO TO YOUR BEST SHAVE'), though ad headline 'Meet Our Best Razor Ever' is slightly generic. Page headline emphasizes value proposition effectively
Social proof: Multiple trust signals: 10M subscribers served, 4.7 rating, three 5-star customer testimonials with specific praise, 30-day money-back guarantee. Strong but could include more review volume/count
Message match: Strong alignment: ad promises 'Best Razor Ever with longer-lasting blades, smoother glide, same great price' and page delivers exactly this with 'TRY BOTH BLADES' section, detailed product specs, and $8 price confirmation

Where it's weak

Page speed: PageSpeed score of 31 is critically poor. This will significantly impact conversion rates, mobile UX, and SEO. Major performance issue requiring immediate optimization

Full breakdown

Call to action8/10

Multiple CTAs present: prominent orange 'ADD TO CART' button (primary), 'SELECT YOUR HANDLE' button, 'LET'S DO THIS' button. Clear, action-oriented, high contrast. Quantity selector present

Page speed3/10

PageSpeed score of 31 is critically poor. This will significantly impact conversion rates, mobile UX, and SEO. Major performance issue requiring immediate optimization

Trust signals8/10

Strong trust indicators: established brand (10M subscribers), money-back guarantee, customer reviews with 5-star ratings, clear product details, FAQ section, multiple trust badges. Footer includes legal links and company info

Mobile experience8/10

Mobile-optimized layout with stacked elements, readable typography, large touch targets for buttons. Color picker and quantity controls are accessible. Responsive design evident throughout

Headline8/10

Strong and benefit-driven ('THE ULTIMATE INTRO TO YOUR BEST SHAVE'), though ad headline 'Meet Our Best Razor Ever' is slightly generic. Page headline emphasizes value proposition effectively

Social proof8/10

Multiple trust signals: 10M subscribers served, 4.7 rating, three 5-star customer testimonials with specific praise, 30-day money-back guarantee. Strong but could include more review volume/count

Message match8/10

Strong alignment: ad promises 'Best Razor Ever with longer-lasting blades, smoother glide, same great price' and page delivers exactly this with 'TRY BOTH BLADES' section, detailed product specs, and $8 price confirmation

Offer clarity9/10

Extremely clear: $8.00 price point prominently displayed, exact contents listed (2 razors, blades, shave butter, handle, cover), subscription model clearly explained with 2-month delivery cycle