Earthwise Seed Company landing page teardown
The page at earthwiseseed.com has been the destination of a Earthwise Seed Company Facebook ad for 61 days. We captured it and scored it 61/100 on the 8-point CRO checklist below.
Offer on the page: Buy 1 Get 1 50% Off
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has solid message-to-ad alignment and clear value proposition, but suffers from critical weaknesses in speed performance (45/100) and trust-building elements. The headline is weak for a landing page, relying only on brand name rather than benefit-driven copy. Social proof is largely absent from the hero section. The primary offer (Buy 1 Get 1 50% Off) is visible but not prominently featured in the main CTA. Mobile experience is acceptable but speed issues will hurt conversion rates significantly. The page needs: (1) immediate speed optimization, (2) stronger headline with benefit/offer, (3) visible trust signals and social proof, (4) more prominent offer presentation.
What this page does right. Steal these.
- Message match: Strong alignment between ad messaging (eco-friendly, pet-friendly, no chemicals) and landing page content. Page reinforces the environmental benefits and product positioning.
- Call to action: Clear 'Shop now' CTA is present and visible, but could be more action-oriented (e.g., 'Get 50% Off Now' would tie to the offer). Button visibility is adequate.
- Mobile experience: Layout appears responsive and mobile-friendly. Text is readable, CTAs are accessible. However, some elements could be better optimized for smaller screens.
- Offer clarity: Clear value proposition (eco-friendly seeds, pet-friendly, water-efficient) but specific offer details are somewhat buried. 'Buy 1 Get 1 50% Off' is visible but not prominently featured in hero section.
Where it leaks conversions
- Page speed: PageSpeed score of 45 is poor. Slow loading significantly impacts user experience and conversion rates. Critical performance issues need immediate attention.
- Social proof: Limited visible social proof on hero section. No customer testimonials, reviews, ratings, or trust badges prominently displayed above the fold.
Full breakdown
Clear 'Shop now' CTA is present and visible, but could be more action-oriented (e.g., 'Get 50% Off Now' would tie to the offer). Button visibility is adequate.
PageSpeed score of 45 is poor. Slow loading significantly impacts user experience and conversion rates. Critical performance issues need immediate attention.
Company branding is present but lacks trust signals. No visible certifications, guarantees, return policies, or security badges in hero area. Limited credibility markers.
Layout appears responsive and mobile-friendly. Text is readable, CTAs are accessible. However, some elements could be better optimized for smaller screens.
Brand name only as headline is weak. Doesn't communicate the primary benefit or offer. Should lead with the value proposition or promotion.
Limited visible social proof on hero section. No customer testimonials, reviews, ratings, or trust badges prominently displayed above the fold.
Strong alignment between ad messaging (eco-friendly, pet-friendly, no chemicals) and landing page content. Page reinforces the environmental benefits and product positioning.
Clear value proposition (eco-friendly seeds, pet-friendly, water-efficient) but specific offer details are somewhat buried. 'Buy 1 Get 1 50% Off' is visible but not prominently featured in hero section.
Keep exploring
Captured from the public page at earthwiseseed.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Earthwise Seed Company or Meta. See data sources.