Earthwise Seed Company
Facebook · Instagram · Audience Network · Carousel
The ad
No chemicals. No wasted water. Just beautiful lawns. Clover, native wildflowers, and pet-friendly blends for a yard that works with nature, not against it.
Earthwise Seed Company
Shop nowThe funnel behind it
Offer: Natural, Climate-Adapted Seed Blends
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Earthwise Seed Company's landing page excels at trust-building with abundant social proof (4.0 Google rating, 638 reviews, media features, customer testimonials), clear value proposition around eco-friendly lawn solutions, and strong visual hierarchy with a compelling hero image. However, the page suffers from poor mobile optimization (text overlays on images are hard to read on small screens), slow page speed (48/100), and somewhat scattered messaging across multiple CTAs that dilute focus. The offer clarity is good but could be more specific about pricing or guarantees upfront. The headline is strong but generic; the page would benefit from more urgency or specificity about the climate-adaptation angle.
What this funnel does right. Steal these.
- Trust signals9/10
- Social proof9/10
- Message match8/10
- Headline7/10
- Offer clarity7/10
Where it's weak
- Page speed5/10
- Mobile experience5/10
Full breakdown
Call to action
6/10Multiple CTAs present but primary 'SHOP NOW' button is clear; however, competing CTAs (Match My Yard, Shop Top Lawn Mixes, See the Quick Start Guide) dilute conversion focus.
- Primary 'SHOP NOW' button is large, green, and high-contrast in hero section
- Secondary CTAs are visually distinct (outlined buttons vs filled)
- Add to Cart button is prominent in product section with clear action
- Too many competing CTAs (at least 5 different actions) create decision paralysis
- No urgency messaging (limited time, stock running low, etc.)
- CTA text doesn't match ad CTA exactly ('SHOP NOW' vs 'Shop now' - minor but inconsistent)
Page speed
5/10Page speed score of 48/100 converts to approximately 4.8/10, indicating slow load times that will hurt conversion rates.
- PAGESPEED_SCORE of 48 indicates significant performance issues
- Large hero image likely unoptimized for mobile
- Multiple image carousels and product galleries may slow rendering
Trust signals
9/10Exceptional trust signals: Google reviews, media features, customer testimonials, trust badges, founder video, sustainability messaging, and clear company mission.
- Google 4.0 rating with 638 verified reviews
- Media features from established publications (The Spruce, Men's Journal, Realtor.com, Bob Vila)
- Founder video ('Meet the Founders of Earthwise Seed Company') with named founder Jim Fuccetola
Mobile experience
5/10Mobile responsiveness is problematic; hero image text overlays are difficult to read on small screens, and layout appears cramped.
- Navigation menu is accessible (hamburger menu visible)
- Product carousel appears functional for mobile scrolling
- Email signup form is mobile-friendly at bottom
- Hero section text ('REIMAGINE YOUR LAWN') is overlaid on image and likely hard to read on mobile
- Multiple CTAs create cluttered mobile experience
- Trust badges and review section may stack poorly on small screens
Headline
7/10Strong, benefit-driven headline but lacks specificity or urgency compared to the ad's eco-friendly angle.
- Action-oriented verb (REIMAGINE) creates engagement
- Subheading reinforces key benefit (Natural, Climate-Adapted)
- Large, readable typography with high contrast
- Generic 'reimagine your lawn' doesn't differentiate from competitors
- Doesn't emphasize the eco-friendly/no-chemicals angle from the ad
- No mention of ease, speed, or transformation timeline
Social proof
9/10Extensive social proof throughout: 4.0 Google rating (638 reviews), customer testimonials with photos, media features (The Spruce, Men's Journal, Realtor.com, Bob Vila), and trust badges (100,000+ customers, Kid Safe, 25 years in business, Non-GMO).
- Google 4.0 rating with 638 reviews prominently displayed with 'See Our Reviews' button
- Four trust badges visible (100,000+ customers, Kid Safe, 25 years, Non-GMO)
- Named customer testimonial with photo (Linda) and 5-star review
Message match
8/10Strong alignment between ad messaging (no chemicals, no wasted water, beautiful lawns, pet-friendly) and page content, though page emphasizes climate-adaptation more than the ad.
- Ad's 'no chemicals' message reinforced in page headline 'No Chemicals'
- Ad's 'beautiful lawns' directly matches page headline 'REIMAGINE YOUR LAWN'
- Pet-friendly angle mentioned in page ('pet-friendly blends')
- Ad emphasizes 'no wasted water' but page focuses more on 'no mowing' and 'no watering'
- Page leads with climate-adaptation angle not mentioned in ad
- Ad's simplicity ('just beautiful lawns') contrasts with page's complexity of multiple product options
Offer clarity
7/10The offer is clear (natural seed blends, no chemicals, no watering) but pricing and specific guarantees are buried below the fold.
- Three-step process clearly explained (Keep Existing Lawn, Overseed, Water & Relax)
- Product shown with price ($9.31) and coverage area (200 sq ft) in product carousel
- Subscription option with 15% discount clearly highlighted
- No upfront pricing or guarantee visible in hero section
- Multiple CTAs (Shop Now, Match My Yard, Shop Top Lawn Mixes) create unclear primary offer
- Specific product benefits scattered across page rather than consolidated
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