Elavate landing page teardown
The page at us.elavate.com has been the destination of a Elavate Facebook ad for 84 days. We captured it and scored it 60/100 on the 8-point CRO checklist below.
Offer on the page: 20% off (mentioned in ad, not clearly on landing page)
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This campaign has strong ad creative with authentic social proof and specific benefits, but the landing page fails to capitalize on this momentum. The disconnect between the detailed testimonial-driven ad and the generic product page with a gamified scratch-off creates friction. The poor PageSpeed score (44) is a critical issue that will harm conversions. The 20% discount offer is buried in ad copy rather than prominently featured on the landing page. To improve: (1) Integrate the testimonial/social proof into the landing page, (2) Prominently display the 20% offer above the fold, (3) Optimize page speed immediately, (4) Reduce friction in the conversion path by removing or simplifying the scratch-off mechanic.
What this page does right. Steal these.
- Social proof: Ad contains strong social proof: personal testimonial, 4-month usage data, peer validation from 'school mums WhatsApp group', specific results (hair growth, neck improvement). Landing page shows product images but lacks testimonial integration.
- Mobile experience: Layout appears mobile-optimized with vertical product display and clear CTA button. Scratch-off mechanic works on mobile but may feel gimmicky.
- Offer clarity: 20% discount mentioned in ad copy, but landing page doesn't prominently display this offer. Scratch-off mechanic creates curiosity but obscures the actual deal.
Where it leaks conversions
- Page speed: PageSpeed score of 44 is poor. Slow load times will increase bounce rate, especially on mobile. Significantly impacts user experience and conversions.
- Headline: Page headline 'SCRATCH HERE TO SEE WHAT YOU WIN' is generic and doesn't communicate product benefits or the specific offer. Lacks persuasive power.
- Message match: Significant disconnect. Ad is a detailed personal testimonial with specific benefits and social proof. Landing page is a generic product page with a gamified scratch-off element. Ad narrative doesn't carry through to page.
Full breakdown
'Shop now' is clear but generic. Scratch-off CTA creates engagement friction. Should reinforce the 20% discount offer more prominently.
PageSpeed score of 44 is poor. Slow load times will increase bounce rate, especially on mobile. Significantly impacts user experience and conversions.
Ad builds trust through authentic testimonial and peer validation. Landing page shows product but lacks trust signals: no reviews visible, limited social proof integration, no certifications or guarantees prominently displayed.
Layout appears mobile-optimized with vertical product display and clear CTA button. Scratch-off mechanic works on mobile but may feel gimmicky.
Page headline 'SCRATCH HERE TO SEE WHAT YOU WIN' is generic and doesn't communicate product benefits or the specific offer. Lacks persuasive power.
Ad contains strong social proof: personal testimonial, 4-month usage data, peer validation from 'school mums WhatsApp group', specific results (hair growth, neck improvement). Landing page shows product images but lacks testimonial integration.
Significant disconnect. Ad is a detailed personal testimonial with specific benefits and social proof. Landing page is a generic product page with a gamified scratch-off element. Ad narrative doesn't carry through to page.
20% discount mentioned in ad copy, but landing page doesn't prominently display this offer. Scratch-off mechanic creates curiosity but obscures the actual deal.
Keep exploring
Captured from the public page at us.elavate.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Elavate or Meta. See data sources.