Elavate landing page teardown
The page at us.elavate.com has been the destination of a Elavate Facebook ad for 84 days. We captured it and scored it 25/100 on the 8-point CRO checklist below.
Offer on the page: Scratch card game (prize/offer not visible in screenshots)
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page is a gamified scratch-card landing page for Elavate collagen. It does well on mobile responsiveness with a clean, centered layout and clear visual hierarchy. However, it severely underperforms on critical CRO factors: the actual offer is completely hidden behind the scratch mechanic (no clarity on what's being won), there's no visible social proof or trust signals, the headline is generic and doesn't connect to the ad's detailed testimonial narrative, and the page speed is critically poor at 33/100. The disconnect between the ad's authentic 4-month collagen testimonial and this generic scratch-card gamification is stark—the page fails to leverage the ad's strongest asset (credible user results) and instead relies on a gimmick that obscures rather than sells the product.
What this page does right. Steal these.
- Mobile experience8/10
Where it leaks conversions
- Social proof0/10
- Trust signals1/10
- Message match1/10
- Offer clarity1/10
- Page speed3/10
- Headline3/10
Full breakdown
Call to action
6/10The CTA button is visually prominent and clearly labeled, but it's a generic 'SCRATCH HERE' that doesn't communicate value.
- Bright blue button with high contrast against white background
- Large, centered, easy to tap on mobile
- Clear, readable text
- Generic 'SCRATCH HERE' doesn't explain what happens or what's being offered
- No action-oriented language tied to the product (e.g., 'Unlock Your Discount' or 'Claim Your Offer')
- Gamification CTA doesn't match the ad's straightforward testimonial tone
Page speed
3/10PageSpeed score of 33/100 is critically poor, indicating significant performance issues.
- PageSpeed score of 33/100 indicates slow load times and poor performance
- Likely to cause high bounce rates on mobile
- Gamified scratch card may add unnecessary JavaScript overhead
Trust signals
1/10No trust signals visible: no brand information, no security badges, no testimonials, no company details.
- Elavate logo is visible at top, providing brand recognition
- No customer reviews, testimonials, or social proof
- No security badges, trust seals, or payment guarantees visible
- Gamified scratch card feels like a gimmick rather than a legitimate product offer, reducing credibility
Mobile experience
8/10Mobile layout is clean, centered, and responsive with good spacing and touch-friendly button sizing.
- Scratch card is centered and appropriately sized for mobile viewport
- Button is large and easily tappable
- Minimal text and whitespace create uncluttered mobile experience
- No visible navigation or header to orient users on mobile
Headline
3/10Generic gamification headline that doesn't connect to the ad's testimonial-driven narrative.
- Clear and readable text in bold sans-serif
- Headline 'SCRATCH BELOW TO SEE WHAT YOU WIN' is generic and doesn't mention collagen or benefits
- No connection to the ad's authentic 4-month testimonial story
- Doesn't communicate the product value or reason to engage
Social proof
0/10No visible social proof, testimonials, reviews, ratings, or user endorsements anywhere on the page.
- No customer testimonials or reviews visible
- No star ratings or review counts
- No user-generated content or social validation despite the ad featuring a detailed testimonial
Message match
1/10Severe disconnect: the ad is a detailed, authentic 4-month collagen testimonial; the page is a generic scratch-card game with no product mention.
- Ad features honest testimonial about collagen benefits; page hides the product entirely
- Ad mentions '20% off' discount; page doesn't show any discount or offer
- Ad's credible, personal narrative tone is replaced by a gamified, impersonal scratch mechanic
Offer clarity
1/10The actual offer is completely hidden behind the scratch card; no prize, discount, or product benefit is visible.
- Scratch card obscures the entire offer—no visible prize or discount amount
- No text explaining what happens after scratching or what is being offered
- Product (Elavate collagen) is not mentioned or shown on the visible page
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Captured from the public page at us.elavate.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Elavate or Meta. See data sources.