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Elavate

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All Elavate ads & funnels →Meta Ad Library

Days running

84 days

Funnel score

60/100

Page speed

44/100

The ad

Four months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen

Shop now

Angle: Social proof through authentic long-term results and community validationHook: Curiosity-driven honest update with unexpected benefitsFormat: Influencer testimonial video

View this ad in Meta Ad Library →

The funnel behind it

Offer: 20% off (mentioned in ad, not clearly on landing page)

Full landing page teardown →Visit landing page →

60/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This campaign has strong ad creative with authentic social proof and specific benefits, but the landing page fails to capitalize on this momentum. The disconnect between the detailed testimonial-driven ad and the generic product page with a gamified scratch-off creates friction. The poor PageSpeed score (44) is a critical issue that will harm conversions. The 20% discount offer is buried in ad copy rather than prominently featured on the landing page. To improve: (1) Integrate the testimonial/social proof into the landing page, (2) Prominently display the 20% offer above the fold, (3) Optimize page speed immediately, (4) Reduce friction in the conversion path by removing or simplifying the scratch-off mechanic.

What this funnel does right. Steal these.

Social proof: Ad contains strong social proof: personal testimonial, 4-month usage data, peer validation from 'school mums WhatsApp group', specific results (hair growth, neck improvement). Landing page shows product images but lacks testimonial integration.
Mobile experience: Layout appears mobile-optimized with vertical product display and clear CTA button. Scratch-off mechanic works on mobile but may feel gimmicky.
Offer clarity: 20% discount mentioned in ad copy, but landing page doesn't prominently display this offer. Scratch-off mechanic creates curiosity but obscures the actual deal.

Where it's weak

Page speed: PageSpeed score of 44 is poor. Slow load times will increase bounce rate, especially on mobile. Significantly impacts user experience and conversions.
Headline: Page headline 'SCRATCH HERE TO SEE WHAT YOU WIN' is generic and doesn't communicate product benefits or the specific offer. Lacks persuasive power.
Message match: Significant disconnect. Ad is a detailed personal testimonial with specific benefits and social proof. Landing page is a generic product page with a gamified scratch-off element. Ad narrative doesn't carry through to page.

Full breakdown

Call to action6/10

'Shop now' is clear but generic. Scratch-off CTA creates engagement friction. Should reinforce the 20% discount offer more prominently.

Page speed4/10

PageSpeed score of 44 is poor. Slow load times will increase bounce rate, especially on mobile. Significantly impacts user experience and conversions.

Trust signals6/10

Ad builds trust through authentic testimonial and peer validation. Landing page shows product but lacks trust signals: no reviews visible, limited social proof integration, no certifications or guarantees prominently displayed.

Mobile experience7/10

Layout appears mobile-optimized with vertical product display and clear CTA button. Scratch-off mechanic works on mobile but may feel gimmicky.

Headline5/10

Page headline 'SCRATCH HERE TO SEE WHAT YOU WIN' is generic and doesn't communicate product benefits or the specific offer. Lacks persuasive power.

Social proof8/10

Ad contains strong social proof: personal testimonial, 4-month usage data, peer validation from 'school mums WhatsApp group', specific results (hair growth, neck improvement). Landing page shows product images but lacks testimonial integration.

Message match5/10

Significant disconnect. Ad is a detailed personal testimonial with specific benefits and social proof. Landing page is a generic product page with a gamified scratch-off element. Ad narrative doesn't carry through to page.

Offer clarity7/10

20% discount mentioned in ad copy, but landing page doesn't prominently display this offer. Scratch-off mechanic creates curiosity but obscures the actual deal.