Frøya Organics landing page teardown
The page at froyaorganics.com has been the destination of a Frøya Organics Facebook ad for 135 days. We captured it and scored it 60/100 on the 8-point CRO checklist below.
Offer on the page: UP TO 40% OFF + $81 Discount (via age-gated quiz)
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page uses an age-gating quiz to segment users before offering a discount, but the execution undermines the ad's science-focused messaging. The ad sells detailed product education (arctic herbs, collagen science, clinical results) while the page delays that information behind a demographic quiz. Critical issues: (1) PageSpeed of 32 is unacceptable and will kill conversions; (2) Social proof is nearly absent despite being essential for skincare; (3) Message mismatch between ad (science education) and page (demographic targeting); (4) Quiz format adds friction without clear benefit—users don't know what discount they'll receive until completing it. Strengths: clear offer, mobile-friendly layout, guarantee messaging, and 1M jars sold banner. The page would benefit from: faster loading, moving product education above the quiz, adding customer testimonials, clarifying the discount structure upfront, and reducing quiz friction.
What this page does right. Steal these.
- Mobile experience: Clean mobile layout with stacked buttons, readable typography, and appropriate spacing. Age selection buttons are large and tappable. Footer navigation is accessible. Minor: hamburger menu present but overall mobile UX is solid.
- Headline: Strong, benefit-driven headline ('Take This 1-Minute Quiz To Claim Your $81 Discount') creates urgency and clear value prop. Matches ad promise of science-backed results. However, it's generic quiz language rather than product-specific differentiation.
- Offer clarity: 40% OFF is clearly stated in ad copy and banner ('UP TO 40% OFF'). However, the landing page quiz doesn't immediately clarify the discount mechanism—users must complete the quiz to claim it. The $81 discount mentioned is vague without context of original price.
Where it leaks conversions
- Page speed: PageSpeed score of 32 is critically poor. Page will experience significant load delays, increasing bounce rate and abandonment. This severely impacts conversion potential, especially on mobile where speed is crucial for quiz completion.
- Social proof: Weak social proof on landing page. Ad mentions 'women using Frøya report visible changes in 7 days' but landing page lacks customer testimonials, reviews, ratings, or case studies. Footer shows 'REVIEWS' link but no actual reviews visible. '1M JARS SOLD' banner is strong but isolated.
Full breakdown
Multiple CTAs present (age selection buttons, 'SKIP THIS STEP' link) but primary conversion path is unclear. Quiz format delays direct purchase. CTAs are functional but lack urgency language beyond the quiz framing. No countdown timer visible on page itself.
PageSpeed score of 32 is critically poor. Page will experience significant load delays, increasing bounce rate and abandonment. This severely impacts conversion potential, especially on mobile where speed is crucial for quiz completion.
Moderate trust signals: '60-Day Money Back Guarantee' visible, multiple warehouse locations listed, SSL/payment icons present. However, quiz-wall before product info feels manipulative. No visible customer reviews on page. 'Better Skin In 60 Days Or Money Back' is strong but disclaimer text is small. Missing trust badges above fold.
Clean mobile layout with stacked buttons, readable typography, and appropriate spacing. Age selection buttons are large and tappable. Footer navigation is accessible. Minor: hamburger menu present but overall mobile UX is solid.
Strong, benefit-driven headline ('Take This 1-Minute Quiz To Claim Your $81 Discount') creates urgency and clear value prop. Matches ad promise of science-backed results. However, it's generic quiz language rather than product-specific differentiation.
Weak social proof on landing page. Ad mentions 'women using Frøya report visible changes in 7 days' but landing page lacks customer testimonials, reviews, ratings, or case studies. Footer shows 'REVIEWS' link but no actual reviews visible. '1M JARS SOLD' banner is strong but isolated.
Ad emphasizes scientific proof, arctic herbs, collagen protection, and clinical results. Landing page focuses on age-gating quiz rather than product education. Mismatch: ad sells science/ingredients; page sells demographic targeting. Quiz doesn't reinforce product benefits.
40% OFF is clearly stated in ad copy and banner ('UP TO 40% OFF'). However, the landing page quiz doesn't immediately clarify the discount mechanism—users must complete the quiz to claim it. The $81 discount mentioned is vague without context of original price.
Keep exploring
Captured from the public page at froyaorganics.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Frøya Organics or Meta. See data sources.