Frøya Organics
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The ad
THE SCIENCE BEHIND ARCTIC HERBS AND YOUNGER SKIN ❄️🌿 Aging doesn’t start on the surface, it starts deep in your skin. By 30 you have already lost 2/3 of your collagen 📉, elastin weakens, and your skin barrier gets thinner. That means more dryness, wrinkles, and sagging over time. Arctic plants face the same problem, survival in extreme conditions to live through freezing winds 🌬️, long nights 🌑, and harsh climates ❄️, they fill themselves with vitamins, fatty acids, and antioxidants in super high amounts. When those nutrients go into your skin, the effect is powerful. 🔬 Science confirms the following results: ✨ Antioxidants stop free radicals, protecting collagen and slowing wrinkles. 🥑 Fatty acids rebuild the skin barrier, keeping hydration locked in 💧 🌹 Vitamin A compounds stimulate collagen, firming skin and smoothing fine lines. 🌼 Anti-inflammatories calm irritation and protect from inflammation 🌸 The key Arctic ingredients in Frøya: 🌹 Rosehip: high in vitamin A + EFAs, repairs and brightens 🍊 Sea Buckthorn: omega-7 + vitamin C, restores firmness and glow 🌼 Calendula: calming triterpenoids that stabilize and protect the barrier 🌿 Arnica: improves circulation, reduces puffiness, and helps smooth fine lines 🍯 Beeswax: forms a breathable shield against water loss ✨ Vitamin E: shields against oxidative stress and keeps the skin soft The result? A stronger skin barrier, plumper texture, and smoother lines. Clinical studies show these herbs don’t just hydrate, they actually protect collagen and restore elasticity. That’s why women using Frøya report visible changes in as little as 7 days ✨ 👉 And because the formulas are 100% active (no water, no fillers), every jar is concentrated survival science, handmade for your skin 🧪💖 Tap below to grab your 40% OFF while this small batch lasts ⏳👇 https://froyaorganics.com/pages/fr-ya-organics-hyper-potent-arctic-balms-for-mature-skin
Science Proves Arctic Herbs Work ❄️
Shop nowThe funnel behind it
Offer: UP TO 40% OFF + $81 Discount (via age-gated quiz)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page uses an age-gating quiz to segment users before offering a discount, but the execution undermines the ad's science-focused messaging. The ad sells detailed product education (arctic herbs, collagen science, clinical results) while the page delays that information behind a demographic quiz. Critical issues: (1) PageSpeed of 32 is unacceptable and will kill conversions; (2) Social proof is nearly absent despite being essential for skincare; (3) Message mismatch between ad (science education) and page (demographic targeting); (4) Quiz format adds friction without clear benefit—users don't know what discount they'll receive until completing it. Strengths: clear offer, mobile-friendly layout, guarantee messaging, and 1M jars sold banner. The page would benefit from: faster loading, moving product education above the quiz, adding customer testimonials, clarifying the discount structure upfront, and reducing quiz friction.
What this funnel does right. Steal these.
- Mobile experience: Clean mobile layout with stacked buttons, readable typography, and appropriate spacing. Age selection buttons are large and tappable. Footer navigation is accessible. Minor: hamburger menu present but overall mobile UX is solid.
- Headline: Strong, benefit-driven headline ('Take This 1-Minute Quiz To Claim Your $81 Discount') creates urgency and clear value prop. Matches ad promise of science-backed results. However, it's generic quiz language rather than product-specific differentiation.
- Offer clarity: 40% OFF is clearly stated in ad copy and banner ('UP TO 40% OFF'). However, the landing page quiz doesn't immediately clarify the discount mechanism—users must complete the quiz to claim it. The $81 discount mentioned is vague without context of original price.
Where it's weak
- Page speed: PageSpeed score of 32 is critically poor. Page will experience significant load delays, increasing bounce rate and abandonment. This severely impacts conversion potential, especially on mobile where speed is crucial for quiz completion.
- Social proof: Weak social proof on landing page. Ad mentions 'women using Frøya report visible changes in 7 days' but landing page lacks customer testimonials, reviews, ratings, or case studies. Footer shows 'REVIEWS' link but no actual reviews visible. '1M JARS SOLD' banner is strong but isolated.
Full breakdown
Multiple CTAs present (age selection buttons, 'SKIP THIS STEP' link) but primary conversion path is unclear. Quiz format delays direct purchase. CTAs are functional but lack urgency language beyond the quiz framing. No countdown timer visible on page itself.
PageSpeed score of 32 is critically poor. Page will experience significant load delays, increasing bounce rate and abandonment. This severely impacts conversion potential, especially on mobile where speed is crucial for quiz completion.
Moderate trust signals: '60-Day Money Back Guarantee' visible, multiple warehouse locations listed, SSL/payment icons present. However, quiz-wall before product info feels manipulative. No visible customer reviews on page. 'Better Skin In 60 Days Or Money Back' is strong but disclaimer text is small. Missing trust badges above fold.
Clean mobile layout with stacked buttons, readable typography, and appropriate spacing. Age selection buttons are large and tappable. Footer navigation is accessible. Minor: hamburger menu present but overall mobile UX is solid.
Strong, benefit-driven headline ('Take This 1-Minute Quiz To Claim Your $81 Discount') creates urgency and clear value prop. Matches ad promise of science-backed results. However, it's generic quiz language rather than product-specific differentiation.
Weak social proof on landing page. Ad mentions 'women using Frøya report visible changes in 7 days' but landing page lacks customer testimonials, reviews, ratings, or case studies. Footer shows 'REVIEWS' link but no actual reviews visible. '1M JARS SOLD' banner is strong but isolated.
Ad emphasizes scientific proof, arctic herbs, collagen protection, and clinical results. Landing page focuses on age-gating quiz rather than product education. Mismatch: ad sells science/ingredients; page sells demographic targeting. Quiz doesn't reinforce product benefits.
40% OFF is clearly stated in ad copy and banner ('UP TO 40% OFF'). However, the landing page quiz doesn't immediately clarify the discount mechanism—users must complete the quiz to claim it. The $81 discount mentioned is vague without context of original price.
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