Frøya Organics landing page teardown
The page at froyaorganics.com has been the destination of a Frøya Organics Facebook ad for 531 days. We captured it and scored it 59/100 on the 8-point CRO checklist below.
Offer on the page: 46% off - Pick your biggest concerns & save extra!
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively captures the discount offer and creates engagement through the concern-selection mechanism, with good message-to-ad alignment. However, it suffers from critical weaknesses: severe performance issues (PageSpeed 34), complete absence of social proof (testimonials/reviews), and weak primary CTA structure. The page relies heavily on the discount incentive rather than building trust through customer validation. For a skincare product making specific claims (60-day results), the lack of testimonials or before/after imagery is a missed opportunity. The mobile experience appears functional but is likely hampered by slow load times. The 'pay full price' option undermines the discount positioning.
What this page does right. Steal these.
- Message match: Strong alignment between ad and page. Ad promises 'clear, dewy, radiant skin' and 46% off - page delivers exactly this with discount offer and concern-based selection. Arctic plants/natural ingredients positioning carries through.
- Offer clarity: 46% off discount is clearly stated at top. Offer mechanism (pick concerns to unlock discount) is explicit and easy to understand. No ambiguity on discount amount.
- Mobile experience: Layout appears mobile-optimized with stacked buttons and readable text. Buttons are appropriately sized for touch. No obvious mobile usability issues in visible sections.
- Headline: Main headline 'WANT 46% OFF?' is direct and benefit-focused. Matches ad promise of results. Secondary copy 'Pick your biggest concerns & save extra!' creates curiosity and engagement incentive.
Where it leaks conversions
- Page speed: PageSpeed score of 34 is poor. This significantly impacts user experience, bounce rates, and conversion. Mobile performance likely suffering substantially.
- Social proof: No visible social proof on captured sections. No testimonials, reviews, ratings, user counts, or trust badges shown. This is a significant weakness for a skincare product claiming results.
- Trust signals: Brand logo present (FRØYA). Claims include '100% natural arctic plants' and '60-day money back guarantee' from ad, but no visible trust signals on page itself (no certifications, guarantees displayed, company info, or security badges in captured sections).
Full breakdown
Four orange buttons with specific skin concerns serve as micro-CTAs leading to discount. However, no primary conversion CTA visible in captured content. 'I want to pay full price' link exists but is weak. Missing clear next-step action.
PageSpeed score of 34 is poor. This significantly impacts user experience, bounce rates, and conversion. Mobile performance likely suffering substantially.
Brand logo present (FRØYA). Claims include '100% natural arctic plants' and '60-day money back guarantee' from ad, but no visible trust signals on page itself (no certifications, guarantees displayed, company info, or security badges in captured sections).
Layout appears mobile-optimized with stacked buttons and readable text. Buttons are appropriately sized for touch. No obvious mobile usability issues in visible sections.
Main headline 'WANT 46% OFF?' is direct and benefit-focused. Matches ad promise of results. Secondary copy 'Pick your biggest concerns & save extra!' creates curiosity and engagement incentive.
No visible social proof on captured sections. No testimonials, reviews, ratings, user counts, or trust badges shown. This is a significant weakness for a skincare product claiming results.
Strong alignment between ad and page. Ad promises 'clear, dewy, radiant skin' and 46% off - page delivers exactly this with discount offer and concern-based selection. Arctic plants/natural ingredients positioning carries through.
46% off discount is clearly stated at top. Offer mechanism (pick concerns to unlock discount) is explicit and easy to understand. No ambiguity on discount amount.
Keep exploring
Captured from the public page at froyaorganics.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Frøya Organics or Meta. See data sources.