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Frøya Organics

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All Frøya Organics ads & funnels →Meta Ad Library

Days running

531 days

Funnel score

59/100

Page speed

34/100

The ad

These secret Norse witchcraft balms made from 100% natural arctic plants and beeswax will give you clear, dewy, and radiant skin in 60 days or you get your money back…

Side-effect: my skin is glowing

Learn more

Angle: Natural remedy with guaranteed resultsHook: Curiosity + benefit claimFormat: Image ad with text overlay

View this ad in Meta Ad Library →

The funnel behind it

Offer: 46% off - Pick your biggest concerns & save extra!

Full landing page teardown →Visit landing page →

59/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively captures the discount offer and creates engagement through the concern-selection mechanism, with good message-to-ad alignment. However, it suffers from critical weaknesses: severe performance issues (PageSpeed 34), complete absence of social proof (testimonials/reviews), and weak primary CTA structure. The page relies heavily on the discount incentive rather than building trust through customer validation. For a skincare product making specific claims (60-day results), the lack of testimonials or before/after imagery is a missed opportunity. The mobile experience appears functional but is likely hampered by slow load times. The 'pay full price' option undermines the discount positioning.

What this funnel does right. Steal these.

Message match: Strong alignment between ad and page. Ad promises 'clear, dewy, radiant skin' and 46% off - page delivers exactly this with discount offer and concern-based selection. Arctic plants/natural ingredients positioning carries through.
Offer clarity: 46% off discount is clearly stated at top. Offer mechanism (pick concerns to unlock discount) is explicit and easy to understand. No ambiguity on discount amount.
Mobile experience: Layout appears mobile-optimized with stacked buttons and readable text. Buttons are appropriately sized for touch. No obvious mobile usability issues in visible sections.
Headline: Main headline 'WANT 46% OFF?' is direct and benefit-focused. Matches ad promise of results. Secondary copy 'Pick your biggest concerns & save extra!' creates curiosity and engagement incentive.

Where it's weak

Page speed: PageSpeed score of 34 is poor. This significantly impacts user experience, bounce rates, and conversion. Mobile performance likely suffering substantially.
Social proof: No visible social proof on captured sections. No testimonials, reviews, ratings, user counts, or trust badges shown. This is a significant weakness for a skincare product claiming results.
Trust signals: Brand logo present (FRØYA). Claims include '100% natural arctic plants' and '60-day money back guarantee' from ad, but no visible trust signals on page itself (no certifications, guarantees displayed, company info, or security badges in captured sections).

Full breakdown

Call to action6/10

Four orange buttons with specific skin concerns serve as micro-CTAs leading to discount. However, no primary conversion CTA visible in captured content. 'I want to pay full price' link exists but is weak. Missing clear next-step action.

Page speed3/10

PageSpeed score of 34 is poor. This significantly impacts user experience, bounce rates, and conversion. Mobile performance likely suffering substantially.

Trust signals5/10

Brand logo present (FRØYA). Claims include '100% natural arctic plants' and '60-day money back guarantee' from ad, but no visible trust signals on page itself (no certifications, guarantees displayed, company info, or security badges in captured sections).

Mobile experience7/10

Layout appears mobile-optimized with stacked buttons and readable text. Buttons are appropriately sized for touch. No obvious mobile usability issues in visible sections.

Headline7/10

Main headline 'WANT 46% OFF?' is direct and benefit-focused. Matches ad promise of results. Secondary copy 'Pick your biggest concerns & save extra!' creates curiosity and engagement incentive.

Social proof3/10

No visible social proof on captured sections. No testimonials, reviews, ratings, user counts, or trust badges shown. This is a significant weakness for a skincare product claiming results.

Message match8/10

Strong alignment between ad and page. Ad promises 'clear, dewy, radiant skin' and 46% off - page delivers exactly this with discount offer and concern-based selection. Arctic plants/natural ingredients positioning carries through.

Offer clarity8/10

46% off discount is clearly stated at top. Offer mechanism (pick concerns to unlock discount) is explicit and easy to understand. No ambiguity on discount amount.