Frøya Organics landing page teardown
The page at froyaorganics.com has been the destination of a Frøya Organics Facebook ad for 105 days. We captured it and scored it 53/100 on the 8-point CRO checklist below.
Offer on the page: 46% off - Pick your biggest concerns & save extra!
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has a compelling offer and clear problem-solution messaging, but suffers from critical execution issues. The 46% discount is prominently featured and the concern-based selection approach is smart for personalization. However, the page is severely hampered by: (1) Catastrophic PageSpeed score of 31 - this alone will kill conversions through abandonment and poor UX; (2) Complete absence of social proof (reviews, testimonials, ratings) which is essential for skincare; (3) Trust deficit with no visible credentials, guarantees, or brand authority signals; (4) Discount discrepancy between ad (40%) and page (46%) creates confusion; (5) Unclear final CTA flow - the 'I want to pay full price' link is confusing and may suggest the discount isn't genuine. The page needs urgent optimization: fix speed issues immediately, add customer testimonials/reviews, include trust badges and guarantees, clarify the discount messaging, and streamline the CTA flow to a clear conversion button.
What this page does right. Steal these.
- Mobile experience: Layout appears mobile-optimized with stacked buttons and readable text. Buttons are appropriately sized for touch. However, the full page flow isn't visible to assess complete mobile experience.
- Headline: Strong emotional hook ('WANT 46% OFF?') with clear value proposition. Subheading 'Pick your biggest concerns & save extra!' adds intrigue but could be more specific about the extra savings.
- Offer clarity: 46% off is clearly stated in headline, though ad mentions 40% - minor discrepancy. Offer is prominent but lacks urgency/expiration details.
Where it leaks conversions
- Page speed: PageSpeed score of 31 is critically poor. This severely impacts conversion rates, user experience, and SEO. Page likely has slow load times, layout shifts, and interaction delays.
- Social proof: No visible social proof elements - no testimonials, reviews, ratings, user counts, or trust badges shown on captured page sections. This is a significant weakness for skincare conversion.
- Trust signals: Minimal trust signals visible. No security badges, certifications, guarantees, or brand credentials shown. 'Organic' in brand name (FROYK) suggests positioning but not substantiated. Lack of social proof compounds trust deficit.
Full breakdown
Four orange buttons with specific skin concerns are present, but primary CTA is indirect (selecting concerns). 'I want to pay full price' link at bottom is unusual and may confuse users. No clear final conversion button visible in captures.
PageSpeed score of 31 is critically poor. This severely impacts conversion rates, user experience, and SEO. Page likely has slow load times, layout shifts, and interaction delays.
Minimal trust signals visible. No security badges, certifications, guarantees, or brand credentials shown. 'Organic' in brand name (FROYK) suggests positioning but not substantiated. Lack of social proof compounds trust deficit.
Layout appears mobile-optimized with stacked buttons and readable text. Buttons are appropriately sized for touch. However, the full page flow isn't visible to assess complete mobile experience.
Strong emotional hook ('WANT 46% OFF?') with clear value proposition. Subheading 'Pick your biggest concerns & save extra!' adds intrigue but could be more specific about the extra savings.
No visible social proof elements - no testimonials, reviews, ratings, user counts, or trust badges shown on captured page sections. This is a significant weakness for skincare conversion.
Ad emphasizes 40% off and skin barrier healing; page shows 46% off with concern-based selection. The concern-matching approach aligns with ad's problem-solution angle but the discount percentage mismatch (40% vs 46%) creates friction.
46% off is clearly stated in headline, though ad mentions 40% - minor discrepancy. Offer is prominent but lacks urgency/expiration details.
Keep exploring
Captured from the public page at froyaorganics.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Frøya Organics or Meta. See data sources.