Library/beauty· US

Frøya Organics

Facebook · Instagram · Audience Network · Image

Active

All Frøya Organics ads & funnels →Meta Ad Library

Days running

105 days

Funnel score

53/100

Page speed

31/100

The ad

Most Skincare Brands WANT You to Keep Buying. 🚨 Their products make your skin dependent on them. Ours actually heals. And today, it’s 40% OFF.

Stop the damage and regrow your skin barrier now!

Shop now

Angle: Anti-establishment/conspiracy - exposing skincare industry deception while positioning brand as the honest alternativeHook: Problem agitation with social proof (calling out competitor practices)Format: Image ad with contrarian messaging

View this ad in Meta Ad Library →

The funnel behind it

Offer: 46% off - Pick your biggest concerns & save extra!

Full landing page teardown →Visit landing page →

53/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has a compelling offer and clear problem-solution messaging, but suffers from critical execution issues. The 46% discount is prominently featured and the concern-based selection approach is smart for personalization. However, the page is severely hampered by: (1) Catastrophic PageSpeed score of 31 - this alone will kill conversions through abandonment and poor UX; (2) Complete absence of social proof (reviews, testimonials, ratings) which is essential for skincare; (3) Trust deficit with no visible credentials, guarantees, or brand authority signals; (4) Discount discrepancy between ad (40%) and page (46%) creates confusion; (5) Unclear final CTA flow - the 'I want to pay full price' link is confusing and may suggest the discount isn't genuine. The page needs urgent optimization: fix speed issues immediately, add customer testimonials/reviews, include trust badges and guarantees, clarify the discount messaging, and streamline the CTA flow to a clear conversion button.

What this funnel does right. Steal these.

Mobile experience: Layout appears mobile-optimized with stacked buttons and readable text. Buttons are appropriately sized for touch. However, the full page flow isn't visible to assess complete mobile experience.
Headline: Strong emotional hook ('WANT 46% OFF?') with clear value proposition. Subheading 'Pick your biggest concerns & save extra!' adds intrigue but could be more specific about the extra savings.
Offer clarity: 46% off is clearly stated in headline, though ad mentions 40% - minor discrepancy. Offer is prominent but lacks urgency/expiration details.

Where it's weak

Page speed: PageSpeed score of 31 is critically poor. This severely impacts conversion rates, user experience, and SEO. Page likely has slow load times, layout shifts, and interaction delays.
Social proof: No visible social proof elements - no testimonials, reviews, ratings, user counts, or trust badges shown on captured page sections. This is a significant weakness for skincare conversion.
Trust signals: Minimal trust signals visible. No security badges, certifications, guarantees, or brand credentials shown. 'Organic' in brand name (FROYK) suggests positioning but not substantiated. Lack of social proof compounds trust deficit.

Full breakdown

Call to action6/10

Four orange buttons with specific skin concerns are present, but primary CTA is indirect (selecting concerns). 'I want to pay full price' link at bottom is unusual and may confuse users. No clear final conversion button visible in captures.

Page speed2/10

PageSpeed score of 31 is critically poor. This severely impacts conversion rates, user experience, and SEO. Page likely has slow load times, layout shifts, and interaction delays.

Trust signals4/10

Minimal trust signals visible. No security badges, certifications, guarantees, or brand credentials shown. 'Organic' in brand name (FROYK) suggests positioning but not substantiated. Lack of social proof compounds trust deficit.

Mobile experience7/10

Layout appears mobile-optimized with stacked buttons and readable text. Buttons are appropriately sized for touch. However, the full page flow isn't visible to assess complete mobile experience.

Headline7/10

Strong emotional hook ('WANT 46% OFF?') with clear value proposition. Subheading 'Pick your biggest concerns & save extra!' adds intrigue but could be more specific about the extra savings.

Social proof3/10

No visible social proof elements - no testimonials, reviews, ratings, user counts, or trust badges shown on captured page sections. This is a significant weakness for skincare conversion.

Message match6/10

Ad emphasizes 40% off and skin barrier healing; page shows 46% off with concern-based selection. The concern-matching approach aligns with ad's problem-solution angle but the discount percentage mismatch (40% vs 46%) creates friction.

Offer clarity7/10

46% off is clearly stated in headline, though ad mentions 40% - minor discrepancy. Offer is prominent but lacks urgency/expiration details.