Grove Collaborative landing page teardown
The page at grove.co has been the destination of a Grove Collaborative Facebook ad for 15 days. We captured it and scored it 66/100 on the 8-point CRO checklist below.
Offer on the page: 25% off your first order of $75 or more with code LAURENBASH
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page leverages influencer credibility effectively with authentic messaging about sustainable product swaps. The offer (25% off $75+) is clear and the message aligns well with the ad. However, the page suffers from critical performance issues (PageSpeed 43), which will hurt conversions. The headline is weak and doesn't sell the benefit. The layout appears mobile-friendly but slow load times will frustrate mobile users. Social proof exists but could be expanded. Overall, the page has solid fundamentals but needs speed optimization and headline improvement.
What this page does right. Steal these.
- Message match: Strong alignment between ad messaging (sustainable swaps, easy eco-friendly products, Grove Collaborative) and landing page content. Influencer authenticity carries through.
- Offer clarity: Clear discount offer: 25% off first order of $75+. Code LAURENBASH is prominently displayed and easy to understand.
- Call to action: 'Shop now' is clear and action-oriented. Good contrast and visibility. Could be stronger by including offer details (e.g., 'Get 25% Off Now').
- Trust signals: Influencer partnership and Grove Collaborative branding build trust. Star ratings visible. Could strengthen with security badges, customer count, or more detailed reviews.
- Mobile experience: Layout appears mobile-responsive with stacked elements. Image and text are readable. CTA button is appropriately sized for mobile interaction.
- Social proof: Influencer endorsement (Lauren Bash) provides credibility. Star rating visible on page. However, limited customer testimonials or reviews shown in screenshot.
Where it leaks conversions
- Page speed: PageSpeed score of 43 is poor. Significantly impacts user experience and conversion rates. Page likely experiences noticeable load delays on mobile.
- Headline: Headline 'use my code LAURENBASH' is functional but weak. Doesn't communicate value proposition or benefit. Misses opportunity to highlight the discount or main offer.
Full breakdown
'Shop now' is clear and action-oriented. Good contrast and visibility. Could be stronger by including offer details (e.g., 'Get 25% Off Now').
PageSpeed score of 43 is poor. Significantly impacts user experience and conversion rates. Page likely experiences noticeable load delays on mobile.
Influencer partnership and Grove Collaborative branding build trust. Star ratings visible. Could strengthen with security badges, customer count, or more detailed reviews.
Layout appears mobile-responsive with stacked elements. Image and text are readable. CTA button is appropriately sized for mobile interaction.
Headline 'use my code LAURENBASH' is functional but weak. Doesn't communicate value proposition or benefit. Misses opportunity to highlight the discount or main offer.
Influencer endorsement (Lauren Bash) provides credibility. Star rating visible on page. However, limited customer testimonials or reviews shown in screenshot.
Strong alignment between ad messaging (sustainable swaps, easy eco-friendly products, Grove Collaborative) and landing page content. Influencer authenticity carries through.
Clear discount offer: 25% off first order of $75+. Code LAURENBASH is prominently displayed and easy to understand.
Keep exploring
Captured from the public page at grove.co; ad data from the public Meta Ad Library. Funnelens is not affiliated with Grove Collaborative or Meta. See data sources.