Grove Collaborative
Facebook · Instagram · Audience Network · Video
The ad
(honest) sustainable swaps review ✨ not every “eco swap” is actually easy to stick with… and i feel like no one says that part out loud i’ll say this too, it all felt way less overwhelming once i could just get everything in one place instead of researching 100 different brands. i’ve been using @grovecollaborative for that and it makes it so easy! they have an entire “unplastic shop” so you don’t have to overthink it if you’ve been wanting to make a few swaps without spiraling… this is a really good place to start!! you can use my code LAURENBASH for 25% off your first order of $75 or more 🌱
use my code LAURENBASH
Shop nowThe funnel behind it
Offer: 25% off your first order of $75 or more with code LAURENBASH
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page leverages influencer credibility effectively with authentic messaging about sustainable product swaps. The offer (25% off $75+) is clear and the message aligns well with the ad. However, the page suffers from critical performance issues (PageSpeed 43), which will hurt conversions. The headline is weak and doesn't sell the benefit. The layout appears mobile-friendly but slow load times will frustrate mobile users. Social proof exists but could be expanded. Overall, the page has solid fundamentals but needs speed optimization and headline improvement.
What this funnel does right. Steal these.
- Message match: Strong alignment between ad messaging (sustainable swaps, easy eco-friendly products, Grove Collaborative) and landing page content. Influencer authenticity carries through.
- Offer clarity: Clear discount offer: 25% off first order of $75+. Code LAURENBASH is prominently displayed and easy to understand.
- Call to action: 'Shop now' is clear and action-oriented. Good contrast and visibility. Could be stronger by including offer details (e.g., 'Get 25% Off Now').
- Trust signals: Influencer partnership and Grove Collaborative branding build trust. Star ratings visible. Could strengthen with security badges, customer count, or more detailed reviews.
- Mobile experience: Layout appears mobile-responsive with stacked elements. Image and text are readable. CTA button is appropriately sized for mobile interaction.
- Social proof: Influencer endorsement (Lauren Bash) provides credibility. Star rating visible on page. However, limited customer testimonials or reviews shown in screenshot.
Where it's weak
- Page speed: PageSpeed score of 43 is poor. Significantly impacts user experience and conversion rates. Page likely experiences noticeable load delays on mobile.
- Headline: Headline 'use my code LAURENBASH' is functional but weak. Doesn't communicate value proposition or benefit. Misses opportunity to highlight the discount or main offer.
Full breakdown
'Shop now' is clear and action-oriented. Good contrast and visibility. Could be stronger by including offer details (e.g., 'Get 25% Off Now').
PageSpeed score of 43 is poor. Significantly impacts user experience and conversion rates. Page likely experiences noticeable load delays on mobile.
Influencer partnership and Grove Collaborative branding build trust. Star ratings visible. Could strengthen with security badges, customer count, or more detailed reviews.
Layout appears mobile-responsive with stacked elements. Image and text are readable. CTA button is appropriately sized for mobile interaction.
Headline 'use my code LAURENBASH' is functional but weak. Doesn't communicate value proposition or benefit. Misses opportunity to highlight the discount or main offer.
Influencer endorsement (Lauren Bash) provides credibility. Star rating visible on page. However, limited customer testimonials or reviews shown in screenshot.
Strong alignment between ad messaging (sustainable swaps, easy eco-friendly products, Grove Collaborative) and landing page content. Influencer authenticity carries through.
Clear discount offer: 25% off first order of $75+. Code LAURENBASH is prominently displayed and easy to understand.
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17dVIDEOShop smarter with Green Rewards VIP
17dVIDEO20% Off Your First Order $75+
17dVIDEOUse WELCOME for 20% off your order $75+
17dVIDEOAfter some time away, the farmhouse needed a solid clean + restock! 🧹🧺 So grateful to @grovecollaborative for providing alll the home goodies a gal could want to keep her home running smoothly. I’ve been using Grove for my cleaning and home products since we moved to the country, they carry the natural niche brands that I can’t find easily in town. They carry Koala Eco, Mollys Suds, Dirty Labs, Beekeepers naturals, Innersense and Soo many more amazing brands! I love how they “pre vet” their inventory - it makes it easy to shop knowing over 3,000 harmful chemicals are banned from their site. No phalates, parabens, microplastics or synthetic fragrance here! Grove is offering y’all $25 off your order of $75 or more using my code “ROHINI25” - restock your home with ease using the link in my bio #ad
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