Grove Collaborative
Facebook · Instagram · Audience Network · Video
The ad
(honest) sustainable swaps review ✨ not every “eco swap” is actually easy to stick with… and i feel like no one says that part out loud i’ll say this too, it all felt way less overwhelming once i could just get everything in one place instead of researching 100 different brands. i’ve been using @grovecollaborative for that and it makes it so easy! they have an entire “unplastic shop” so you don’t have to overthink it if you’ve been wanting to make a few swaps without spiraling… this is a really good place to start!! you can use my code LAURENBASH for 25% off your first order of $75 or more 🌱
use my code LAURENBASH
Shop nowThe funnel behind it
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this funnel does right. Steal these.
- Message match9/10
- Call to action8/10
- Trust signals8/10
- Social proof8/10
- Offer clarity8/10
- Mobile experience7/10
- Headline7/10
Where it's weak
- Page speed4/10
Full breakdown
Call to action
8/10Multiple clear CTAs present: 'Shop Lauren's Favorites' button in teal, 'Add' buttons on products, and 'Shop' links throughout the page, all in high-contrast teal color.
- 'Shop Lauren's Favorites' button in prominent teal color directly below bio section
- Product-level 'Add' buttons in matching teal throughout the page
- Multiple shop links ('Shop Food Storage', 'Shop Cookware & Kitchen', 'Shop Personal Care', 'Shop Laundry') provide clear navigation
- Primary CTA doesn't explicitly mention the discount code or offer in the button text
Page speed
4/10PageSpeed score of 44 converts to approximately 4.4/10, indicating significant performance issues that will hurt conversion.
- PageSpeed score of 44 is well below acceptable thresholds (44/100 = 4.4/10)
- Slow load time will increase bounce rate and reduce mobile conversions
- Heavy image content throughout page likely contributes to poor speed score
Trust signals
8/10Strong trust signals: B Corp and Beyond Plastic certifications visible in footer, partnership with Oceanic Preservation Society, specific ingredient standards, and detailed sustainability criteria.
- B Corp Certified and Beyond Plastic badges displayed in footer
- Partnership with Oceanic Preservation Society and Netflix's 'The Plastic Detox' team mentioned
- Specific trust claims: '3,000+ banned ingredients', 'Free from BPA and all BP alternatives', 'Free from PFAS and other forever chemicals'
- No visible security badges or SSL indicators in the screenshots provided
Mobile experience
7/10Page appears responsive with stacked layout suitable for mobile, but some elements could be optimized for smaller screens.
- Search bar and navigation appear mobile-friendly at top
- Product cards stack vertically in a single column layout visible in screenshots
- Teal CTA buttons appear appropriately sized for touch interaction
- Product grid shows 3 columns in some sections which may be cramped on mobile devices
- Long-form educational content (Tips #1-4) may require excessive scrolling on mobile
Headline
7/10Main headline 'Lauren Bash' identifies the influencer but doesn't sell the offer or value proposition directly.
- Clear identification of the influencer/brand ambassador
- Professional presentation with high-quality photo
- Headline is just a name, not a benefit-driven statement about the offer or products
- Doesn't communicate the 'unplastic' or sustainability angle that drives the page
Social proof
8/10Multiple forms of social proof present: influencer endorsement (Lauren Bash), product ratings (4-5 stars on multiple items with review counts like 63, 180, 22490), and partnership with Netflix's 'The Plastic Detox' and Oceanic Preservation Society.
- Influencer Lauren Bash featured prominently with personal story and credentials (climate optimist, activist, storyteller)
- Product ratings visible throughout (4-5 stars with specific review counts: 63 reviews, 180 reviews, 22490 reviews)
- Third-party credibility: Netflix's 'The Plastic Detox' and Oceanic Preservation Society partnership mentioned
- No customer testimonials or reviews specific to the Lauren Bash collection or code
Message match
9/10Excellent alignment between ad and page: ad emphasizes sustainable swaps, ease of shopping, and the unplastic focus; page delivers exactly that with 'Unplastic Favorites' section, room-by-room shopping, and detailed sustainability tips.
- Ad's 'unplastic shop' promise directly matched by 'Shop Lauren's Unplastic Favorites' section
- Ad's emphasis on 'one place instead of researching 100 brands' matched by curated collections and room-by-room organization
- Ad's sustainability angle matched by 'Curated to reduce plastic exposure' section with expert-backed criteria
Offer clarity
8/10The offer is clearly stated: 25% off orders $75+ with code LAURENBASH, prominently displayed in the Lauren Bash bio section.
- Code LAURENBASH explicitly shown in bio section with discount percentage and minimum order amount
- Offer repeated in multiple places (bio section and throughout page)
- Clear dollar threshold ($75+) removes ambiguity
- The top banner offers a different deal (50% off VIP membership for $14.99) which could create confusion about which offer applies
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17dVIDEOAfter some time away, the farmhouse needed a solid clean + restock! 🧹🧺 So grateful to @grovecollaborative for providing alll the home goodies a gal could want to keep her home running smoothly. I’ve been using Grove for my cleaning and home products since we moved to the country, they carry the natural niche brands that I can’t find easily in town. They carry Koala Eco, Mollys Suds, Dirty Labs, Beekeepers naturals, Innersense and Soo many more amazing brands! I love how they “pre vet” their inventory - it makes it easy to shop knowing over 3,000 harmful chemicals are banned from their site. No phalates, parabens, microplastics or synthetic fragrance here! Grove is offering y’all $25 off your order of $75 or more using my code “ROHINI25” - restock your home with ease using the link in my bio #ad
17dVIDEO20% Off Your First Order $75+
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