Harry's landing page teardown
The page at gb.harrys.com has been the destination of a Harry's Facebook ad for 134 days. We captured it and scored it 50/100 on the 8-point CRO checklist below.
Offer on the page: €5 €10 Spare €5
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does well at presenting a clear value proposition with prominent pricing (€5 vs €10), good product imagery, and a straightforward CTA button. However, it struggles with several critical issues: the page is in German while the ad is in English (poor message match), the mobile experience appears cramped with a cookie consent overlay dominating the fold, page speed is poor at 52/100, and there's minimal social proof visible (no reviews, testimonials, or trust badges). The offer clarity is good but undermined by the language mismatch and the intrusive cookie banner that blocks the primary content on mobile.
What this page does right. Steal these.
- Offer clarity: The pricing is prominently displayed (€5 vs €10 crossed out) with clear savings messaging, though the offer details are somewhat buried below the fold.
- Call to action: The 'HINZUFÜGEN' (Add to Cart) button is prominent in red/orange and clearly visible, though it's action-oriented rather than benefit-driven.
Where it leaks conversions
- Social proof: No visible customer reviews, testimonials, ratings, or trust badges are present on either page section shown.
- Message match: The ad is in English promoting a 'smile-worthy shave' and £5.60 pricing, but the landing page is entirely in German with €5 pricing, creating significant language and currency mismatch.
- Mobile experience: The mobile experience is severely compromised by a large cookie consent banner that dominates the fold, obscuring the primary product offer and CTA.
- Page speed: PageSpeed score of 52/100 indicates poor performance, likely causing friction in the user journey and higher bounce rates.
- Trust signals: While the Harry's brand logo is visible, there are no security badges, guarantees, free shipping callouts, or customer testimonials to build trust with first-time visitors.
Full breakdown
The 'HINZUFÜGEN' (Add to Cart) button is prominent in red/orange and clearly visible, though it's action-oriented rather than benefit-driven.
PageSpeed score of 52/100 indicates poor performance, likely causing friction in the user journey and higher bounce rates.
While the Harry's brand logo is visible, there are no security badges, guarantees, free shipping callouts, or customer testimonials to build trust with first-time visitors.
The mobile experience is severely compromised by a large cookie consent banner that dominates the fold, obscuring the primary product offer and CTA.
The headline 'Einstiegs-Set' (Starter Set) is descriptive but generic and doesn't create urgency or emotional appeal compared to the ad's 'smile-worthy' messaging.
No visible customer reviews, testimonials, ratings, or trust badges are present on either page section shown.
The ad is in English promoting a 'smile-worthy shave' and £5.60 pricing, but the landing page is entirely in German with €5 pricing, creating significant language and currency mismatch.
The pricing is prominently displayed (€5 vs €10 crossed out) with clear savings messaging, though the offer details are somewhat buried below the fold.
Keep exploring
Captured from the public page at gb.harrys.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Harry's or Meta. See data sources.