Harry's landing page teardown
The page at harrys.com has been the destination of a Harry's Facebook ad for 172 days. We captured it and scored it 79/100 on the 8-point CRO checklist below.
Offer on the page: Anti-Shine Stick - 2 Pack | $20 (or 3 Sticks at $9.00/EA)
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at social proof with 159 reviews (4.6 stars), detailed customer testimonials, and visual proof of the product in use. The headline and offer are clear, and trust signals are strong with verified buyer badges and quality guarantees. However, the page suffers from severe performance issues (PAGESPEED_SCORE 36 = 3.6/10), which will hurt conversion on mobile. The CTA is prominent and clear, but the page's slow load time and mobile optimization concerns undermine the otherwise solid conversion fundamentals. Message match is good—the ad's focus on "oil-eliminating" and "formulated for men" aligns with the page's positioning, though the ad's urgency angle ("Tired of...") isn't strongly reinforced on the page itself.
What this page does right. Steal these.
- Call to action9/10
- Trust signals9/10
- Social proof9/10
- Offer clarity9/10
- Message match8/10
- Headline7/10
Where it leaks conversions
- Page speed4/10
- Mobile experience5/10
Full breakdown
Call to action
9/10Prominent orange 'ADD TO CART' button is large, high-contrast, and positioned directly below the pack size selection, making it impossible to miss.
- Large, high-contrast orange button with clear action text
- Positioned immediately after pack selection and quantity controls
- Button color stands out against the light background
Page speed
4/10PAGESPEED_SCORE of 36 converts to approximately 3.6/10, indicating critical performance issues that will harm user experience and conversion rates.
- PAGESPEED_SCORE 36 is critically low, indicating major performance bottlenecks
- Page likely has unoptimized images, render-blocking resources, or excessive JavaScript
- Mobile users will experience significant delays loading product images and review content
Trust signals
9/10Multiple trust signals present: 4.6-star rating from 159 reviews, verified buyer badges on testimonials, 'Quality Guarantee' badge, 'Free shipping for orders over $30', detailed product information, and FAQ section.
- 4.6-star rating from 159 reviews with detailed breakdown
- Verified buyer badges on customer testimonials
- Quality Guarantee badge visible near CTA
Mobile experience
5/10Layout appears mobile-responsive with stacked elements, but severe performance issues (PAGESPEED_SCORE 36) will cause slow load times and poor mobile experience, likely causing abandonment.
- Navigation appears to stack appropriately for mobile
- Product image carousel is visible and appears functional
- CTA button appears appropriately sized for mobile touch
- PAGESPEED_SCORE of 36 indicates severe performance problems on mobile
- Slow load times will significantly impact mobile conversion rates
- Heavy page with multiple review sections and images will load slowly on mobile networks
Headline
7/10Headline 'Controls oil and evens skin for a smooth, soft look and feel' is benefit-focused but somewhat generic and lacks the urgency or emotional hook of the ad.
- Benefit-driven language (controls oil, smooth, soft)
- Clear product name in title (Anti-Shine Stick)
- Lacks urgency or emotional resonance compared to ad's 'Tired of Greasy, Shiny Skin?'
- Doesn't emphasize 'formulated for men' positioning from the ad
Social proof
9/10Extensive social proof: 4.6-star rating from 159 reviews, detailed customer testimonials with names and verified buyer badges, review breakdown chart, and customer photos showing product in use.
- 4.6 stars from 159 reviews displayed prominently with star rating visual
- Multiple 5-star customer reviews with names and verified buyer badges visible
- Customer testimonials with specific benefits mentioned ('reduces shine', 'smooth application', 'transparent finish')
Message match
8/10Ad emphasizes 'oil-eliminating' and 'formulated for men' which align with page content ('Controls oil', 'Formulated for men'), though page doesn't emphasize the problem-solution urgency of the ad headline.
- Ad's 'oil-eliminating' matches page's 'Controls oil' messaging
- Product is explicitly formulated for men, matching ad positioning
- Page benefits align with ad's problem-solution angle
- Page doesn't reinforce the emotional problem angle ('Tired of Greasy, Shiny Skin?') from the ad
- Ad's urgency tone not reflected in page's more clinical benefit description
Offer clarity
9/10Two clear pack options with explicit pricing: 2 Sticks at $10.00/EA or 3 Sticks at $9.00/EA, with quantity selector and prominent ADD TO CART button.
- Two pack size options with per-unit pricing clearly displayed
- Quantity selector with increment/decrement buttons
- Price comparison showing value of 3-stick option
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Same 8-factor rubric, same evidence-backed notes, on your landing page instead of theirs. Free, no signup, about 30 seconds.
Free, no signup, no card. The same 8 factor score every page here was graded on.
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Captured from the public page at harrys.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Harry's or Meta. See data sources.