Harry's landing page teardown
The page at harrys.com has been the destination of a Harry's Facebook ad for 172 days. We captured it and scored it 63/100 on the 8-point CRO checklist below.
Offer on the page: Meet the easy-to-use oil-eliminating stick formulated for men.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has solid message-to-ad alignment and a compelling problem-focused headline, but suffers from critical performance issues (44 PageSpeed score) and poor trust signals. The cookie consent modal dominates the fold, pushing the primary CTA below the viewport on mobile and creating friction. The page lacks social proof elements (reviews, ratings, testimonials) that would build confidence. The offer is reasonably clear but could benefit from more specific benefit statements (e.g., 'lasts 8+ hours', 'dermatologist-tested'). Mobile experience is compromised by the consent modal's size and small interactive elements.
What this page does right. Steal these.
- Headline: Strong problem-focused headline ('Tired of Greasy, Shiny Skin?') creates immediate resonance with target audience pain point
- Message match: Strong alignment between ad messaging ('oil-eliminating stick for men') and landing page headline/offer; problem-solution match is clear
- Call to action: 'Shop now' is clear and action-oriented, but button placement is below cookie consent modal which may reduce click-through rates
- Offer clarity: Oil-eliminating stick for men is clear, but specific benefits (longevity, ingredients, results) are not immediately visible in the hero section
Where it leaks conversions
- Page speed: PageSpeed score of 44 indicates poor performance; slow load times will increase bounce rate and reduce conversions
- Social proof: No visible testimonials, ratings, or user reviews in the screenshot; cookie consent modal dominates upper fold reducing credibility signals
Full breakdown
'Shop now' is clear and action-oriented, but button placement is below cookie consent modal which may reduce click-through rates
PageSpeed score of 44 indicates poor performance; slow load times will increase bounce rate and reduce conversions
Harry's is an established brand (positive), but cookie consent modal appears intrusive; no visible security badges, guarantees, or customer reviews in hero section
Mobile-responsive layout visible, but cookie consent modal takes excessive vertical space on mobile; toggle switches for preferences are small targets
Strong problem-focused headline ('Tired of Greasy, Shiny Skin?') creates immediate resonance with target audience pain point
No visible testimonials, ratings, or user reviews in the screenshot; cookie consent modal dominates upper fold reducing credibility signals
Strong alignment between ad messaging ('oil-eliminating stick for men') and landing page headline/offer; problem-solution match is clear
Oil-eliminating stick for men is clear, but specific benefits (longevity, ingredients, results) are not immediately visible in the hero section
Keep exploring
Captured from the public page at harrys.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Harry's or Meta. See data sources.