Library/beauty· US

Harry's

Facebook · Instagram · Audience Network · Image

Active

All Harry's ads & funnels →Meta Ad Library

Days running

172 days

Funnel score

63/100

Page speed

44/100

The ad

Meet the easy-to-use oil-eliminating stick formulated for men.

Tired of Greasy, Shiny Skin?

Shop now

Angle: Problem-solution (greasiness/shine elimination)Hook: Pain-point questionFormat: Static image with text overlay

View this ad in Meta Ad Library →

The funnel behind it

Offer: Meet the easy-to-use oil-eliminating stick formulated for men.

Full landing page teardown →Visit landing page →

63/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has solid message-to-ad alignment and a compelling problem-focused headline, but suffers from critical performance issues (44 PageSpeed score) and poor trust signals. The cookie consent modal dominates the fold, pushing the primary CTA below the viewport on mobile and creating friction. The page lacks social proof elements (reviews, ratings, testimonials) that would build confidence. The offer is reasonably clear but could benefit from more specific benefit statements (e.g., 'lasts 8+ hours', 'dermatologist-tested'). Mobile experience is compromised by the consent modal's size and small interactive elements.

What this funnel does right. Steal these.

Headline: Strong problem-focused headline ('Tired of Greasy, Shiny Skin?') creates immediate resonance with target audience pain point
Message match: Strong alignment between ad messaging ('oil-eliminating stick for men') and landing page headline/offer; problem-solution match is clear
Call to action: 'Shop now' is clear and action-oriented, but button placement is below cookie consent modal which may reduce click-through rates
Offer clarity: Oil-eliminating stick for men is clear, but specific benefits (longevity, ingredients, results) are not immediately visible in the hero section

Where it's weak

Page speed: PageSpeed score of 44 indicates poor performance; slow load times will increase bounce rate and reduce conversions
Social proof: No visible testimonials, ratings, or user reviews in the screenshot; cookie consent modal dominates upper fold reducing credibility signals

Full breakdown

Call to action7/10

'Shop now' is clear and action-oriented, but button placement is below cookie consent modal which may reduce click-through rates

Page speed4/10

PageSpeed score of 44 indicates poor performance; slow load times will increase bounce rate and reduce conversions

Trust signals6/10

Harry's is an established brand (positive), but cookie consent modal appears intrusive; no visible security badges, guarantees, or customer reviews in hero section

Mobile experience6/10

Mobile-responsive layout visible, but cookie consent modal takes excessive vertical space on mobile; toggle switches for preferences are small targets

Headline8/10

Strong problem-focused headline ('Tired of Greasy, Shiny Skin?') creates immediate resonance with target audience pain point

Social proof4/10

No visible testimonials, ratings, or user reviews in the screenshot; cookie consent modal dominates upper fold reducing credibility signals

Message match8/10

Strong alignment between ad messaging ('oil-eliminating stick for men') and landing page headline/offer; problem-solution match is clear

Offer clarity7/10

Oil-eliminating stick for men is clear, but specific benefits (longevity, ingredients, results) are not immediately visible in the hero section