Harry's landing page teardown
The page at harrys.com has been the destination of a Harry's Facebook ad for 172 days. We captured it and scored it 25/100 on the 8-point CRO checklist below.
Offer on the page: We couldn't find the page you're looking for. If you think this is an error, please contact us.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a 404 error page, not the product landing page for Black Lip Balm that the ad promotes. The page completely fails to deliver on the ad's promise to showcase the new Black Lip Balm product with Korean skincare ingredients. While the page has a clean design and clear error messaging, it provides zero value for users clicking the ad expecting to see the product. The cookie consent modal further obstructs the user experience. This represents a critical failure in message-to-page match and offer clarity.
Where it leaks conversions
- Social proof: No social proof, reviews, ratings, or testimonials are visible on this error page.
- Message match: Complete mismatch: ad promotes Black Lip Balm with Korean skincare ingredients, but page is a 404 error with no product information.
- Offer clarity: No product offer is presented; this is a 404 error page with no Black Lip Balm information.
- Call to action: The primary CTA is an email link (UKHELP@HARRYS.COM) rather than a 'Shop now' button to purchase the product.
- Headline: The headline 'Oops, we missed a spot' is clear but irrelevant to the advertised Black Lip Balm product.
- Page speed: PageSpeed score of 43 indicates poor performance; page loads slowly which compounds the negative user experience.
- Trust signals: Harry's branding is visible and the error message is honest, but the broken link and cookie consent modal reduce trust in the user journey.
Full breakdown
The primary CTA is an email link (UKHELP@HARRYS.COM) rather than a 'Shop now' button to purchase the product.
PageSpeed score of 43 indicates poor performance; page loads slowly which compounds the negative user experience.
Harry's branding is visible and the error message is honest, but the broken link and cookie consent modal reduce trust in the user journey.
Mobile layout appears functional with readable text and accessible navigation, though the cookie modal is intrusive.
The headline 'Oops, we missed a spot' is clear but irrelevant to the advertised Black Lip Balm product.
No social proof, reviews, ratings, or testimonials are visible on this error page.
Complete mismatch: ad promotes Black Lip Balm with Korean skincare ingredients, but page is a 404 error with no product information.
No product offer is presented; this is a 404 error page with no Black Lip Balm information.
Keep exploring
Captured from the public page at harrys.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Harry's or Meta. See data sources.