Harry's
Facebook · Instagram · Audience Network · Video
The ad
Introducing Black Lip Balm: Infused with Korean skincare ingredients to hydrate and refresh lips.
Introducing Black Lip Balm
Shop nowThe funnel behind it
Offer: We couldn't find the page you're looking for. If you think this is an error, please contact us.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a 404 error page, not the product landing page for Black Lip Balm that the ad promotes. The page completely fails to deliver on the ad's promise to showcase the new Black Lip Balm product with Korean skincare ingredients. While the page has a clean design and clear error messaging, it provides zero value for users clicking the ad expecting to see the product. The cookie consent modal further obstructs the user experience. This represents a critical failure in message-to-page match and offer clarity.
Where it's weak
- Social proof: No social proof, reviews, ratings, or testimonials are visible on this error page.
- Message match: Complete mismatch: ad promotes Black Lip Balm with Korean skincare ingredients, but page is a 404 error with no product information.
- Offer clarity: No product offer is presented; this is a 404 error page with no Black Lip Balm information.
- Call to action: The primary CTA is an email link (UKHELP@HARRYS.COM) rather than a 'Shop now' button to purchase the product.
- Headline: The headline 'Oops, we missed a spot' is clear but irrelevant to the advertised Black Lip Balm product.
- Page speed: PageSpeed score of 43 indicates poor performance; page loads slowly which compounds the negative user experience.
- Trust signals: Harry's branding is visible and the error message is honest, but the broken link and cookie consent modal reduce trust in the user journey.
Full breakdown
The primary CTA is an email link (UKHELP@HARRYS.COM) rather than a 'Shop now' button to purchase the product.
PageSpeed score of 43 indicates poor performance; page loads slowly which compounds the negative user experience.
Harry's branding is visible and the error message is honest, but the broken link and cookie consent modal reduce trust in the user journey.
Mobile layout appears functional with readable text and accessible navigation, though the cookie modal is intrusive.
The headline 'Oops, we missed a spot' is clear but irrelevant to the advertised Black Lip Balm product.
No social proof, reviews, ratings, or testimonials are visible on this error page.
Complete mismatch: ad promotes Black Lip Balm with Korean skincare ingredients, but page is a 404 error with no product information.
No product offer is presented; this is a 404 error page with no Black Lip Balm information.
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