Harry's landing page teardown
The page at harrys.com has been the destination of a Harry's Facebook ad for 42 days. We captured it and scored it 24/100 on the 8-point CRO checklist below.
Offer on the page: Feel Good Cleansing Kit—your new daily cleanse, featuring a gel-to-foam face wash and a diecast aluminum facial cleansing brush.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page has a critical issue: the cookie consent modal is blocking access to the actual product content. The visible headline "Hoppla, wir haben einen Platz verpasst" (Oops, we missed a spot) appears to be an error message in German, not the product headline. The page fails to present the advertised "Feel Good Cleansing Kit" clearly due to the modal overlay. While the mobile layout appears responsive, the page speed is critically poor (32/100), and the user cannot see product details, pricing, or proper CTAs without dismissing the cookie banner first. The message match between the ad and landing page cannot be properly evaluated due to the blocked content.
Where it leaks conversions
- Social proof: No social proof elements (reviews, ratings, testimonials) are visible on the page due to the modal blocking content.
- Headline: The visible headline 'Hoppla, wir haben einen Platz verpasst' is an error message in German, not the product headline, indicating a page load or localization failure.
- Message match: The ad promotes the 'Feel Good Cleansing Kit' but the landing page shows an error message instead of the product, creating severe message mismatch.
- Call to action: The only visible CTA is 'Accept all cookies' which is a compliance button, not a product purchase CTA; the actual 'Shop now' CTA is hidden.
- Offer clarity: The actual product offer is completely obscured by the cookie consent modal, making it impossible to see pricing, product details, or clear offer terms.
- Page speed: PageSpeed score of 32/100 indicates critically poor performance, likely causing slow page load and rendering issues.
- Trust signals: The error message and blocked content reduce trust; however, the Harry's branding and cookie consent framework provide some legitimacy signals.
Full breakdown
The only visible CTA is 'Accept all cookies' which is a compliance button, not a product purchase CTA; the actual 'Shop now' CTA is hidden.
PageSpeed score of 32/100 indicates critically poor performance, likely causing slow page load and rendering issues.
The error message and blocked content reduce trust; however, the Harry's branding and cookie consent framework provide some legitimacy signals.
The mobile layout appears responsive with proper spacing and readable text, though the cookie modal takes up excessive screen real estate on mobile.
The visible headline 'Hoppla, wir haben einen Platz verpasst' is an error message in German, not the product headline, indicating a page load or localization failure.
No social proof elements (reviews, ratings, testimonials) are visible on the page due to the modal blocking content.
The ad promotes the 'Feel Good Cleansing Kit' but the landing page shows an error message instead of the product, creating severe message mismatch.
The actual product offer is completely obscured by the cookie consent modal, making it impossible to see pricing, product details, or clear offer terms.
Keep exploring
Captured from the public page at harrys.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Harry's or Meta. See data sources.