Library/beauty· US

Harry's

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Active

All Harry's ads & funnels →Meta Ad Library

Days running

42 days

Funnel score

24/100

Page speed

32/100

The ad

Now introducing the Feel Good Cleansing Kit—your new daily cleanse, featuring a gel-to-foam face wash and a diecast aluminum facial cleansing brush.

Meet the Feel Good Cleansing Kit

Shop now

Angle: Product innovation and daily skincare routine enhancementHook: Product introduction with benefit promiseFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Feel Good Cleansing Kit—your new daily cleanse, featuring a gel-to-foam face wash and a diecast aluminum facial cleansing brush.

Full landing page teardown →Visit landing page →

24/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This page has a critical issue: the cookie consent modal is blocking access to the actual product content. The visible headline "Hoppla, wir haben einen Platz verpasst" (Oops, we missed a spot) appears to be an error message in German, not the product headline. The page fails to present the advertised "Feel Good Cleansing Kit" clearly due to the modal overlay. While the mobile layout appears responsive, the page speed is critically poor (32/100), and the user cannot see product details, pricing, or proper CTAs without dismissing the cookie banner first. The message match between the ad and landing page cannot be properly evaluated due to the blocked content.

Where it's weak

Social proof: No social proof elements (reviews, ratings, testimonials) are visible on the page due to the modal blocking content.
Headline: The visible headline 'Hoppla, wir haben einen Platz verpasst' is an error message in German, not the product headline, indicating a page load or localization failure.
Message match: The ad promotes the 'Feel Good Cleansing Kit' but the landing page shows an error message instead of the product, creating severe message mismatch.
Call to action: The only visible CTA is 'Accept all cookies' which is a compliance button, not a product purchase CTA; the actual 'Shop now' CTA is hidden.
Offer clarity: The actual product offer is completely obscured by the cookie consent modal, making it impossible to see pricing, product details, or clear offer terms.
Page speed: PageSpeed score of 32/100 indicates critically poor performance, likely causing slow page load and rendering issues.
Trust signals: The error message and blocked content reduce trust; however, the Harry's branding and cookie consent framework provide some legitimacy signals.

Full breakdown

Call to action2/10

The only visible CTA is 'Accept all cookies' which is a compliance button, not a product purchase CTA; the actual 'Shop now' CTA is hidden.

Page speed3/10

PageSpeed score of 32/100 indicates critically poor performance, likely causing slow page load and rendering issues.

Trust signals4/10

The error message and blocked content reduce trust; however, the Harry's branding and cookie consent framework provide some legitimacy signals.

Mobile experience6/10

The mobile layout appears responsive with proper spacing and readable text, though the cookie modal takes up excessive screen real estate on mobile.

Headline1/10

The visible headline 'Hoppla, wir haben einen Platz verpasst' is an error message in German, not the product headline, indicating a page load or localization failure.

Social proof0/10

No social proof elements (reviews, ratings, testimonials) are visible on the page due to the modal blocking content.

Message match1/10

The ad promotes the 'Feel Good Cleansing Kit' but the landing page shows an error message instead of the product, creating severe message mismatch.

Offer clarity2/10

The actual product offer is completely obscured by the cookie consent modal, making it impossible to see pricing, product details, or clear offer terms.