Ka'Chava landing page teardown
The page at kachava.com has been the destination of a Ka'Chava Facebook ad for 70 days. We captured it and scored it 69/100 on the 8-point CRO checklist below.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this page does right. Steal these.
- Social proof9/10
- Trust signals8/10
- Offer clarity8/10
- Call to action7/10
- Mobile experience7/10
Where it leaks conversions
- Page speed3/10
- Message match5/10
Full breakdown
Call to action
7/10Primary CTA 'Add to Cart' is visible and functional, but there's a secondary 'Start Shopping' CTA in the discount modal that may create confusion.
- 'Add to Cart' button is prominent and clearly visible in the pricing section
- Secondary 'Start Shopping' CTA in the 15% discount modal provides an alternative entry point
- Multiple trust badges (Love-It Guarantee, Secure Checkout, Fast Shipping) appear near the CTA
- The modal overlay with 'Start Shopping' CTA may distract from the primary 'Add to Cart' button
- CTA button color (gray) is not particularly high-contrast or attention-grabbing
Page speed
3/10PAGESPEED_SCORE of 30 converts to approximately 3/10 on the 0-10 scale, indicating severe performance issues.
- Pagespeed score of 30 indicates very slow loading performance
- Large image carousel and video grid likely contribute to slow load times
- Multiple heavy elements (testimonial videos, product images) may not be optimized
Trust signals
8/10Strong trust signals throughout: Love-It Guarantee, Secure Checkout, Fast Shipping, HSA/FSA eligibility, 1% donation to nonprofits, and extensive customer testimonials.
- Love-It Guarantee prominently displayed ('Try any flavor of Ka'Chava for 30 days. If you don't love it, we'll give you store credit')
- Trust badges visible: Love-It Guarantee, Secure Checkout, Fast Shipping, Ka'Chava Rewards
- Transparency about ingredients: 85+ superfoods listed with 'Nothing Unnecessary Added' section showing vegan, no dairy, no gluten, no soy, no preservatives, no artificial
- No visible security certifications or third-party trust seals (SSL badge, etc.) in the visible sections
Mobile experience
7/10Mobile layout is functional with stacked elements, readable text, and accessible buttons, though some spacing could be optimized.
- Flavor selector dropdowns are touch-friendly with adequate spacing
- Product image carousel is visible and navigable on mobile
- Pricing and subscription options are clearly laid out vertically
- Modal overlay with discount message may be difficult to close on small screens (X button is small)
- Large grid of video testimonials may require excessive scrolling on mobile
Headline
6/10The main headline 'Superblend Shake' is generic and doesn't communicate the unique value or the influencer partnership.
- Subheading 'Beyond Protein. Beyond Supplements. Whole Body Nutrition' clearly articulates the product positioning
- 67k+ five-star reviews immediately visible below headline builds credibility
- 'Superblend Shake' is a generic product name that doesn't differentiate or sell the benefit
- No mention of the influencer partnership (BrookeWillman) in the headline despite it being the ad hook
- Doesn't communicate the specific flavor being promoted (Chocolate Mint) in the main headline
Social proof
9/10Extensive social proof throughout: 67k+ five-star reviews, 92k+ reviews with 4.5 stars, and a full grid of customer video testimonials.
- 67k+ five-star reviews displayed prominently under product name
- 4.5-star rating with 92k+ reviews shown in dedicated section with video/written review tabs
- Large grid of 15+ customer video testimonials with faces visible, showing real people endorsing the product
Message match
5/10Significant mismatch between ad focus (Chocolate Mint Crunch Bars, influencer partnership) and landing page (generic Superblend Shake product page with no specific flavor emphasis or influencer branding).
- Chocolate Mint flavor is available in the flavor selector dropdown
- Discount code BROOKEWILLMAN is applied and visible
- Product is high-protein and nutrient-dense as advertised
- Ad emphasizes 'Chocolate Mint Crunch Bars' but landing page shows generic 'Superblend Shake' with no crunch bar positioning
- No mention of @blendedpeanut or BrookeWillman influencer partnership anywhere on the page
- Ad focuses on dessert-like taste appeal, but page emphasizes clinical nutrition benefits rather than taste/indulgence
Offer clarity
8/10The offer is clearly stated: 15% discount via code BROOKEWILLMAN, with subscription option saving an additional 15% (total 30% possible).
- Discount code BROOKEWILLMAN prominently displayed with -15% shown next to it
- Subscribe & Save option clearly highlighted with 15% additional savings
- Limited-time free gift offer (5 Flavor Variety Pack) explicitly stated with conditions
- The 15% discount appears to be automatically applied (modal says 'Discount automatically applied at checkout') rather than requiring code entry, creating confusion about whether the code is needed
Your own page
That is one page's teardown. Now get your own.
Same 8-factor rubric, same evidence-backed notes, on your landing page instead of theirs. Free, no signup, about 30 seconds.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Captured from the public page at kachava.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Ka'Chava or Meta. See data sources.